Moroğlu Arseven has wide-ranging experience in all fields of intellectual property, including counselling, enforcement, transactional and litigation matters, as well as strategic cross-border management of portfolios and disputes.

High-profile international brands and right owners regularly engage Moroğlu Arseven, based on its reputation for delivering results, as well as effectively establishing, strengthening, enforcing and commercialising intellectual and industrial rights in Turkey.

Moroğlu Arseven is a full-service firm, boasting one of the largest dedicated intellectual property practices in Turkey within such a format. Intellectual property advice is integrated with the firm’s corporate counselling in complex matters involving regulatory, corporate and commercial aspects, as well as vice versa. Such crossover allows end-to-end support with planning and executing intellectual property transactions. Advice regularly involves developing strategies, making risk assessments and negotiating to transfer or license rights, often with parties based in different jurisdictions.

Led by Işık Özdoğan, the firm’s five dedicated intellectual property partners have worked together more than a decade. Their work ethic, close communication with clients and experience with innovative cases distinguish them from other intellectual property professionals in Turkey. Each of the five receives regular awards for their work from organisations such as Managing Intellectual Property, The Legal 500, Chambers & Partners, World Trademark Review and IAM Patent.

Clients appreciate the firm’s responsive, clear and concise answers to legal questions, as well as its knowledge of their business goals, usually based on long-lasting relationships. The firm’s lawyers have a reputation for being honest with clients about their strategic interests, even where this means not moving forward with a legal action if a positive result is unlikely, or the action does not support the client’s wider strategies.

The firm manages portfolios for a number of high-profile brands where intellectual property is central to their commercial decision making. The firm’s advice and risk assessments have been integral to guiding clients’ commercial operations and decisions about whether (and how) to launch new product lines in Turkey. Several successful market clean-ups have opened the door for clients to launch their Turkish businesses, when previously they could not.

The firm’s international experience and expertise in foreign requirements are valuable to clients. These skills allow lawyers to address client concerns quickly and cost-effectively, advising on how local requirements will sit within global intellectual property portfolios and strategies. The firm is regularly engaged in complex negotiations, often including multiple parties and viewpoints. Moroğlu Arseven’s lawyers advise across a range of industries, negotiating settlements, assignments, coexistence agreements and licences for intellectual property rights.

Customised anti-counterfeiting and market clean-up projects are among Moroğlu Arseven’s strengths. High-profile brands often engage Moroğlu Arseven to deal with commercially sensitive or high-risk issues in Turkey – a notoriously difficult jurisdiction for intellectual property infringement.

Moroğlu Arseven has an unrivalled reputation as a thought leader for Turkish intellectual property matters (articles). The firm’s lawyers regularly write articles and provide insight on intellectual property law, as well as related topics where intellectual property law overlaps with other legal areas (eg, regulated industry sectors, unfair competition, trade dress and internet issues).