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Sena Yaşaroğlu

Moroğlu Arseven

2026_IP Stars Rising Star.png
Position: Senior Associate
Rating:
  • Rising star
Practice Areas:
Trade mark
Unfair competition
Anti-counterfeiting
Jurisdictions:
Industry Sectors:
Fashion & luxury goods
FMCG
Retail
Automotive
Languages:
Turkish
English
Profile

Sena focuses on intellectual property matters, including trademarks, domain names, unfair trade practices and copyrights. He assists clients with all aspects of protecting, enforcing and commercializing these rights. Sena supports during intellectual property litigation, software copyright conflicts, domain name disputes, as well as during comprehensive anti-counterfeiting projects.

Sena regularly assists foreign clients to plan and carry out market clean-up projects in Turkey, covering all aspects of criminal lawsuits, raids, and seizures of counterfeit goods. He also supports with a range of activities at customs points, enabling clients to actively intercept infringing products while they are in transit. He has supported many well-known brands during intellectual property conflicts.

These include clients encountering unfair competition matters, as well as passing-off and counterfeiting issues. Sena assists from the early stages of evolving disputes, as well as during all aspects of juridical phases. He helps clients during negotiations, as well as arranges to warn or cease and desist letters. Sena supports clients to use a range of tools to protect their rights before the courts, including filing infringement or invalidation lawsuits, as well as enforcement proceedings.

Sena represents a range of clients at training programs and seminars. For instance, putting forward clients’ perspectives during training programs for customs officers organized by the Ministry of Customs and Trade.

He has broad experience with the Turkish Patent and Trademark Office processes, including a full range of prosecution issues which collectively protect and strengthen clients’ intellectual property portfolios in Turkey. For instance, assignments, withdrawals, oppositions, mergers, appeals and other related processes.

Sena supports a broad range of domestic and international companies, most notably in the automotive, fashion, retail and consumer and energy sectors.

Year Joined Firm: 2013

Education/Alumni: LL.B. Law, Bahçeşehir University, Faculty of Law (2013)

Address:
Abdi İpekçi Caddesi 19-1 Nişantaşı
İstanbul 34367
Turkey
Tel:+902123774700 Fax:+902123774799 Email:Contact this practitioner Website:https://www.morogluarseven.com/