Germany: CJEU clarifies the impact of a declaration

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Germany: CJEU clarifies the impact of a declaration

For EU trademarks filed before June 22 2012, the scope of protection granted at the time of registration encompasses even goods and services that may later be added by a declaration, if the trademark was originally protected for all the goods and services under the heading of its Nice class. Furthermore, the consideration of evidence not presented in due course can be reprimanded, but does not vacate the judgment if the belated evidence was not of vital importance but merely additional evidence.

On May 15 2019 the Fifth Chamber of the CJEU (C-653/17) ruled on an appeal filed by VM Vermögens-Management GmbH. VM had obtained registration for the EU trademark "Vermögensmanufaktur" for services in Classes 35 and 36 of the Nice Agreement in May 2011 (the subject mark). DAT Vermögensmanagement GmbH filed for a declaration of invalidity under Article 7 I b, c Regulation 207/2009 (EUTMR). This was rejected by the Cancellation Division of the EUIPO. Following DAT's appeal, the Board of Appeals declared the subject mark invalid for services in Classes 35 and 36, arguing that "Vermögensmanufaktur" was descriptive and devoid of a distinctive character. VM then appealed to the General Court (GC) where the Board's decision was upheld. During this appeal, VM filed a declaration under Article 28 VIII EUTMR, Article 1 XXVIII Regulation 2015/2424, specifying which services it had intended to be included in its original trademark application. The latter regulations state that owners of European trademarks applied for before June 22 2012 can file a declaration that they had intended a greater scope of protection than covered by the literal interpretation of the Nice class headings. The background to this concept is the CJEU decision Specsavers C-252/12 on the scope of valid use.

As for the legal effect of the declaration filed in 2016 on scope of protection under Classes 35 and 36, VM argued that the GC had misinterpreted said declaration in light of the EUTMR, which meant that its trademark could only be declared invalid for the goods and services covered by a literal understanding of the class headings 35 and 36, but not for those added by VM's declaration.

However, the CJEU held that the declaration did not change the scope of protection enjoyed under Classes 35 and 36 but merely ensured that the services covered by the declaration continued to be protected even though they were not claimed under the initial literal meaning. Therefore, the Board and the GC's decisions did consider all the services intended although these decisions were rendered prior to the declaration of VM.

On the point of (lack of) distinctiveness of the word sign "Vermögensmanufaktur", the GC had held that it was laudatory and neither sufficiently original, resonant nor unusually structured. Furthermore, the GC ruled that a descriptive trademark was always devoid of distinctive character but a non-descriptive trademark was not necessarily distinctive. The CJEU also agreed with the GC's assessment on these points.

Finally, the appeal centred on the consideration of annexes which had not been submitted in due time, according to the Board's ruling. The GC had decided that these documents had not been decisive for the Board's decision and were, thus, merely to be regarded as additional evidence. Therefore, their citation does not serve to vacate the decision by the Board. The CJEU even rejected these grounds of appeal as inadmissible, for VM had not put forward arguments different to those used at first instance.

schneller-stefan.jpg

Stephan Schneller


Maiwald Patentanwalts- und Rechtsanwaltsgesellschaft mbHElisenhof, Elisenstr 3D-80335, Munich, GermanyTel: +49 89 74 72 660 Fax: +49 89 77 64 24info@maiwald.euwww.maiwald.eu

more from across site and SHARED ros bottom lb

More from across our site

Lawyers adapting to AI-driven recommendations are being pushed to demonstrate expertise publicly rather than simply relying on a polished website
Mid-market businesses looking to establish an online presence need ‘holistic’ brand protection services at an accessible cost, according to partners
Our latest update also includes the latest case filing statistics, and an update on how a transatlantic merger could be a UPC opportunity for the US half of the partnership
New partners, from biotech company Leyden Labs and Novartis, take the total number of partner hires to 12 since the firm took on external investment in late 2024
Labelled the ‘largest law firm merger in history’, the new outfit could also spell an opportunity for US clients to capitalise on Hogan Lovells' UPC expertise
Andy Lee and Amy Brooks of Brandsmiths explain how the firm secured a win for Peppa Pig over rival children’s character Wolfoo, in a case that centred on copied audio clips
Pedro Moreira outlines proposals by INPI that look set to open a discussion regarding biological materials, extracts, sequences, genetically edited plants, and computer programs
The combined firm, which has a newly appointed IP partner in London, brings together more than 3,500 practitioners across 52 offices, with flagship hubs in Seattle, London, Sydney and New York
A host of SEP-rich law firms, both leading arguments and as intervenors, are set to feature in the UK Supreme Court’s third FRAND episode, though one ground of appeal has been settled
Law firms are investing in generative engine optimisation and boosting their online presence in the hope of gaining a new client base
Gift this article