Podcast special: Ringside with Brandsmiths and Bird & Bird

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Cookies Settings

Podcast special: Ringside with Brandsmiths and Bird & Bird

MIP Podcast newsletter header banner sample-2000.jpg

IP leaders at Brandsmiths and Bird & Bird, who were on opposing sides at the UK Supreme Court in Iconix v Dream Pairs, unpick the landmark case and its ramifications


In this special episode of the IP Lounge, Ewan Grist, partner at Bird & Bird, and Andy Lee, head of IP at Brandsmiths, join Managing IP editor Max Walters to discuss the Iconix v Dream Pairs trademark case.

Brandsmiths acted for Iconix, while Bird & Bird represented Dream Pairs in this closely followed case. The case had made its way through the courts, finally culminating in the UK Supreme Court’s ruling on June 24.

Ultimately, Bird & Bird secured victory for its client. However, the Supreme Court’s decision also accepted some of the arguments put forward by Iconix, which could have a significant impact on future trademark law.

More details of the case can be found here.

In the podcast we unite the two litigating parties to dig into the ramifications of the case.

On the agenda:

  • What must be considered when assessing “real and representative” circumstances regarding the similarity of trademarks;

  • Post-sale confusion and how it can be a basis for trademark infringement even if there’s no confusion at the point of sale;

  • The possible effects of the ruling on trademark applications and oppositions; and

  • Whether the England and Wales Court of Appeal overreached by interfering with the trial judgment, and what the role of an appeal court should be.

We will be back with another episode later this month. Thank you for listening.

more from across site and SHARED ros bottom lb

More from across our site

On a recent trip to the French capital, we learned that the UPC is squeezing domestic litigation while firms are chasing senior talent, experimenting with AI and considering new ways of organising their practices
Daniel Law says a string of lateral hires and broader expansion plans will strengthen its position to capitalise on Brazil’s burgeoning IP and patent litigation market
Jason Raeburn’s arrival will expand the firm’s London footprint in AI, copyright and tech disputes
The firm is shaping its AI strategy around partnerships with Harvey and Legora alongside internally developed tools from its legal technology company, Eltemate
A dispute Down Under shows why trademark lawyers cannot afford to wait on the sidelines when a rival brand gathers momentum
The Third Circuit’s decision in Thomson Reuters v ROSS marks the first appellate-level decision addressing AI and fair use, prompting copyright counsel to consider arguments around potential licensing markets
Injunctions for HandsFree Labs and Align Technology come as the Court of Appeal warns that busy teams must have the staffing and resources to meet UPC deadlines
The chief technology officer remit, which has been created as the firm is building its litigation team, will include expanding the use of AI in patent and legal work and automating manual processes
Former Hoyng Rokh Moneiger partner Laura Alonso, who brought her team to ECIJA in March, discusses plans to expand further and why ECIJA’s ‘IP DNA’ is helping broaden her work
Amita Haylock discusses building an integrated Asia practice as clients increasingly demand that firms combine IP, technology and data expertise
Gift this article