Ken Nishida has worked at Hitachi for 20 years and has specialised in managing the company’s websites since 1995. He is responsible for planning and managing internet and domain strategies, and oversees production and website design. Nishida previously managed media advertising departments that were responsible for events and exhibitions, after he had worked in sales promotion in the IT department for four years. While most brand owners have remained silent about applying for gTLD, electronics company Hitachi is excited by the prospect of having a .brand domain. "We think .hitachi is an effective way to improve our brand value. This is an innovative movement in the world of the internet," Ken Nishida of Hitachi told Managing IP.
