On April 23 2016 in celebration of the World IP Day, the Intellectual Property Office (IPOPHL) launched its improved electronic filing system for trade marks called IPOPHL TM eFile. Unlke the previous e-filing system where payment has to be deposited physically to the designated bank, the new TMeFile is linked to three different payment channels, hence, the filer need not go to the IPOPHL office to file trade mark applications. The new system was initiated by newly appointed IPOPHL Director General Josephine Rima-Santiago. The added features of the new system are: