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Key contacts
Partner: Ana-Maria Baciu
Quick facts
Number of IP Practitioners

7

Number of Partners

2

Established

2019

Languages

English, French, Spanish, Italian, Hungarian

Network Memberships

INTA, MARQUES, ECTA, AIPPI, AmCham Romania

Key practice areas
Life sciences IP
Copyright & related rights
ITC litigation
Trade mark disputes
Trade mark strategy & counseling
Trade mark litigation
Trade mark
Patent
Trade mark prosecution
Designs
IP transactions
Trade mark office proceedings
Firm overview

BACIU PARTNERS is an independent business law firm that stands out thanks to its team members independently acclaimed manner to find different and better answers to client’s questions. Our reputation in the Romanian market is the result of our firm's native enthusiastic spirit that is amplified by our clients’ trust in our commitment to provide outstanding legal assistance in a rapid, accessible, and genuinely useful manner.

We come up with feasible legal alternatives that have a sound touch of business acumen. Such approach is doubled by constant vigilance in the face of ever-changing legislation, advocacy initiatives, and active contributions to the professional associations such as AmCham Romania, Concordia, INTA, ECTA, MARQUES, AIPPI or IMGL. Generally, this positions us as the first to signal and to answer genuinely difficult questions from clients in the areas of practice of our expertise: intellectual property, consumer protection, advertising and other regulatory (AML, data privacy), gaming and gambling, complemented by vital points of view on corporate aspects and dispute resolution.

Our award-winning Intellectual Property practice group expertly combines the in-depth knowledge more commonly associated with boutique IP firms with the broad resources and expertise available in our business law firm, which the business community requires for complex transactional work or dispute resolution. The team’s expertise in Intellectual Property has been sharpened in over 20 years of hands-on engagements in some of the most challenging projects rolled out on the Romanian market. We complement this with our passion, focus and commitment to hard work to each new project.

Our work focuses on brands and trademarks, designs, trade dress and trade names, enforcement and border measures, unfair competition, trade secrets and know-how, copyright and related rights, domain names, IP transactional to include IP drafting, negotiation and management of contracts and due diligence work.

We have the resources and capabilities to ensure assistance and representation in relation to:

  • prosecution issues: clear, register and manage all your trademarks and designs, copyright and domain names
  • monitoring and opposing to conflicting third party applications
  • defending your IP rights by taking pre-trial measures and actions, in active litigation or at the border
  • negotiations in transactional matters Protecting your business’ interests and helping you avoid or approach litigation in conflicting situations

BACIU PARTNERS is the umbrella brand for BACIU & ASOCIATII Law Firm, BACIU IP SRL and BPARTNERS 360 Regulatory SRL.

Practice Areas & Sector Specialisations

Key IP Areas:

Copyright, Designs, IP transactions, ITC litigation, Life sciences, Trade mark contentious, Trade mark litigation, Trade mark office proceedings, Trade mark prosecution, Trade mark strategy & counseling

Key Sector Expertise:

Advertising, Artificial intelligence, Arts, Automotive, Computer technology & services, E-commerce, Electronics, Fashion & luxury goods, Film, FMCG, Food & beverage, Gaming, Healthcare, ICT & software, Hospitality & leisure, Internet, Life sciences, Manufacturing, Media, Medical device, Music, Pharmaceutical, Professional services, Publishing, Real estate, Sports, Telecommunication, Tobacco

Address:
AFI Lakeview Building
301-311 Barbu Vacarescu Street, 7th floor
Bucharest 020276
Tel:+40314378013 Email:Contact Us Web Address:http://baciupartners.ro

IPS Sponsored

2026 Edition
Copyright & related rights
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2 firms ranked
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Overview

IP law firm Baciu Partners was set up in July 2019 by a team of lawyers from Nestor Nestor Diculescu Kingston Petersen. The firm’s attorneys are highly skilled in IP disputes and protection.  

Notable practitioners: Ana-Maria Baciu 

Testimonials

2026

"In-depth analysis, great value for money."

"BACIU PARTNERS is a well-rounded team, providing services in a coherent and purposeful fashion that clearly doesn’t happen by change. They always leave me with the impression (and professional comfort) that their service is meticulously prepared and delivered."

"The team was very professional and very good trusted advisors. Before we turned to them, we received different advise from another local law firm that, as it turned out, was not so well informed as regards time lines at the court. Without the advise we received and the better estimation of time lines it would have been difficult to pursue the project."

"The IP litigation team stands out for its deep understanding of legal and technical aspects of cases and responsiveness. We particularly appreciate the strategic approach, guidance and ability to present complex issues in a clear and efficient manner."

"This team consistently saves me from 'legalese fatigue’ and they offer a genuine feeling of comfort because they always sound confident, present alternatives tailored to my specific business context and are remarkably patient in making themselves available for my many questions."

"Reliable, detail-oriented, and highly responsive in managing filings and prosecution matters."

"While they have the ability and experience to distinguish between a complex and a simple project, they won’t treat those differently.  I have never sensed a dip in quality based on the scale of a task; they ensure the same high level of professionalism and realism regardless of the engagement. This makes me feel truly valued as a client."

"Very good responsiveness. We never had to wait for answers long. We always felt very understood. The firm knows its way around the pharma business."

Ana Maria Baciu

"She listens and she's empathetic first of all. [She] applies her in-depth knowledge to your details."

"She is simply stellar. A lawyer that listens to hear and translates my precise thought and business objectives into feasible legal outcome."

"Ana Maria is just great. Very professional partner to work with. She gave us very reliable advise and kept her calm in difficult situations."

Ileana Nicolescu

"Ileana is very responsive and provides the requested information in a timely manner."

"Ileana handles annulment proceedings with professionalism and confidence. Her ability to explain risks and procedural options, combined with strong drafting skills, provides reassurance and adds value to the case strategy."

 

2025

“Baciu Partners' proven track record and deep understanding of the local legal environment made them the ideal choice for regulatory and IP matters."

"Competency, speediness and detailedness of responding.”

"Good advice and reasonably priced."

"High reliability of advice. Good availability and responsiveness for inquiries."

"I appreciate Baciu Partners for their prompt responsiveness and clarity in communication. They consistently provide information and advice in a straightforward and understandable manner, making complex IP issues easier to navigate.”

“The team is highly professional, dedicated, and efficient. They not only meet deadlines but also understand the technical nuances of our case, which adds significant value to their advice and representation."

“Their efficiency and clear guidance are invaluable to our work."

"Their key strengths are being objective-driven, adaptable, and innovative.”

"They are correct, respect any given deadline, always find creative solutions to problems that seem not have solutions."

"They are very professional, reliable, have a sufficiently big team and respond to queries without undue delay."

"We chose Baciu Partners for their excellent reputation and expertise in IP matters. Additionally, their team included an associate, who could handle documents written in Hungarian, avoiding any potential language barriers and ensuring precise communication."

"We chose Baciu Partners for their expertise in monitoring Romania's regulatory and patent landscape.”

"We have been cooperating for quite some time and are very much satisfied with their work."

"What stands out about the firm is their exceptional professionalism and responsiveness. Their team demonstrates a thorough understanding of IP law and provides clear, practical advice tailored to our needs."

Linked Reviews
Patent

Case studies show that the firm was engaged by a pharma major to ensure representation before the national courts in several litigations, all part of the overall dispute regarding the infringement/annulment of a pharmaceutical patent and corresponding supplementary protection certificates. 

Ileana Nicolescu-Decsei is a key practitioner to watch. 

Trade mark

Case studies show that the firm assisted Phillip Morris brands in pre-conflict strategies and scenario assessments in relation to possible market conflicts involving trademarks or IPRs. 

Copyright & related rights

Case studies show that the firm was engaged by a major music producer to provide legal assistance about various contractual aspects, all of which were related to the exploitation of copyrights in the music industry.

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Read our interviews with some of the leading intellectual property practitioners and learn about their career, most interesting client matters, and life outside work
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