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Key contacts
Partner: George-Mihai Irimescu
Quick facts
Partners

3

Other qualified practitioners

1

Total number of practitioners

4

Practitioners (worldwide)

4

Languages

Romanian, Hungarian, English, French

Network memberships

INTA, ECTA, Marques, Romanian National Chamber of Industrial Property Attorneys (CNCPIR)

Key practice areas
Trade mark prosecution
Firm overview

We're a boutique intellectual property firm founded by professionals with a shared passion for guiding ideas from concept to protection.

While MINDED Counsels is a fresh chapter, our collective experience spans decades in trademarks, designs, copyright, domain names, and brand strategy - both in Romania and internationally.

Whether you are a startup launching your first product or a global company with an evolving portfolio of rights, we support you across the entire intellectual property lifecycle – from availability checks throughout the registration process and from rights' enforcement to long-term portfolio management and watch services.

We have offices in Bucharest and Târgu Mureș, in the heart of Transylvania, and proudly offer our services in English, Romanian and Hungarian. We understand the distinct dynamics of the sectors we serve - spanning from automotive, retail and fast-moving consumer goods to fashion and luxury goods, media & entertainment, industrial and construction sectors, as well as software development, green energy and HoReCa.

We always tailor our advice to the commercial realities of each client. More than IP professionals, we are your business-minded partners - precise, perceptive and fully invested in your growth and the results you seek to obtain.

Practice Areas & Sector Specialisations

Key practice areas

Copyright, Copyright & related rights, Designs, Intellectual property, Intellectual property (contentious), Intellectual property (prosecution), Trade mark, Trade mark (contentious), Trade mark (prosecution)

Sector expertise

Advertising, Automotive, Computer technology & services, Consumer goods and services, Fashion & luxury goods, Film, FMCG, Food and beverage, Hospitality & leisure, Insurance, Music, Pharmaceutical, Real estate, Renewable energy, Telecommunication, Tobacco, Universities & research

Address:
6-12 Copilului St., Section 2, Entrance E
Ground Floor Bucharest, District 1, 012178 Romania
Tel:+40722759965 Email:Contact Us Web Address:https://www.minded-counsels.ro/
2026 Edition
Trade mark prosecution
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Testimonials

2026

"Their opinions are complete, practical, honest and easy to understand. They are result driven and very smart lawyers. A team for winning!"

"They approach a legal problem from the practical aspect and will advise the most effective and efficient solution for the client that is not only cost-effective, but aims to resolve the overall problem."

"Highly responsive and strategic IP litigators, with a business-oriented approach and strong hands-on partner involvement."

"Efficient and detail-oriented prosecution team with strong technical trademark and design filing expertise; responsive communication, proactive portfolio management, and a business-aligned approach to securing and maintaining rights."

"Practical and commercially grounded IP advisors who deliver clear, actionable guidance; they combine deep legal knowledge with strategic insight tailored to business objectives, and communicate consistently and responsively."

"Minded Counsels handles contentious IP matters (oppositions, cancellations) with a measured, methodical approach that inspires confidence. The team is very good at mapping out procedural options, highlighting the key pressure points in a dispute and giving a realistic view of where the case is likely to land. They are responsive when issues flare up, sensible in their dealings with opponents and authorities, and they manage cross‑border coordination smoothly, which is particularly valuable from an in‑house perspective."

"For filing and portfolio management, Minded Counsels is reliable and thorough. Deadlines are tracked carefully, formalities are handled correctly, and we receive clear, succinct updates without being overwhelmed by unnecessary detail. Their lawyers are approachable and solution‑oriented, and they are adept at finding practical ways through local procedural quirks, which makes day‑to‑day portfolio work very straightforward for us."

"The advisory support from Minded Counsels is one of the main reasons we continue to instruct them. The team provides technically sound guidance that reflects how businesses actually operate in Romania and the region, and their analysis is concise and to the point rather than theoretical. Andreea Bende, in particular, is excellent at explaining local law and practice in a way that is easy to plug into our internal decision‑making; she is engaged, pragmatic and proactive in moving matters along, which makes collaboration with her very smooth."

Andreea Bende

"She is not only an excellent IP lawywer but it is also a pleasure to work with her."

"Andreea Bende combines strong technical IP expertise with clear, pragmatic strategic advice; she is highly responsive, commercially focused, and particularly effective in coordinating complex prosecution and enforcement matters."

"Andreea Bende is an excellent IP lawyer who combines strong trade mark and brand expertise with clear commercial judgement. She is very good at explaining Romanian and regional IP issues in a way that is easy to act on internally, and her written advice is concise, well structured and focused on the decisions we need to take. Bende is also highly responsive and hands‑on, keeping matters moving without needing to be chased and coordinating smoothly with other advisers where needed, and she has become a trusted adviser for us on Romanian and regional IP matters."

George Irimescu

"His opinions are pure gold. To the point, clear, understandable and you can trust he knows what he is saying."

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