Firm

Mutlu Yıldırım Köse and İrem Girenes Yücesoy of Gün and Partners draw on recent cases to explain the court’s approach to short-word trademarks and consider the weight given to dominant elements

Editha R Hechanova and Maricris V Faderugao of Hechanova Group examine how misleading claims – from vaping and counterfeit goods to greenwashing and deceptive promotions – challenge consumer trust and highlight the need for stronger protection

Hongbo Jia of Liu, Shen & Associates examines recent Supreme People’s Court cases that reshape Chinese patent litigation in addressing damages, patent validity, and pre-litigation injunctions, with important implications for multinational businesses

Arantxa Monroy of Becerril, Coca & Becerril says trademarks do not merely assert a legal right; they underpin reputation, attract investment, and create long-term enterprise value when managed strategically

Min Son of Hanol IP & Law explains an Intellectual Property High Court decision addressing the applicability of the abuse of right doctrine in a design invalidation action

Loc Xuan Le, Giang Hoang Bach, and Duc Anh Tran of T&G Law Firm LLC (TGVN), the local associate firm of Tilleke & Gibbins, report on a rare challenge to a non-use cancellation