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Trademarks
Lawyers at Pinsent Masons discuss why the advent of ‘AI-free’ might be a crucial moment for brands seeking to protect their identity
March 30, 2026
Features list
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A dispute over security fencing led to a landmark decision on Google’s AdWords programme. James Nurton reports -
Okan Çan and M N Aydin Deris of Deris look at the Constitutional Court’s decision to cancel provisions for the invalidation of trade marks due to non-use
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Cesur Kilinç is legal director of Turkish brand owner Anadolu. In an email interview, he tells James Nurton about managing a wide range of brands, how to deal with bad faith trade mark applications and what he looks for in outside counsel
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Ozge Atilgan Karakulak and Selin Sinem Erciyas of Gün + Partners discuss recent efforts to harmonise the Turkish Patent Law with European standards, and analyse how well they have worked
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As part of our series of articles on the Unitary Patent and UPC, Adrian Tombling and Andrea Fleuchaus weigh up the factors to be considered when filing applications under the new system, and look at some hypothetical case studies
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Singapore’s new Copyright Law provides a means for rights holders to secure an order to block access to flagrantly infringing websites. Yew Kuin Cheah and Malobika Banerji explain how it works and how it compares to site-blocking systems in other jurisdictions
Local Insights
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Hechanova Group
Editha R Hechanova and Timothy J David of Hechanova Group outline the guidelines from the Philippine Supreme Court, which expand virtual hearings nationwide while introducing procedural safeguards, public access rules, and overseas participation provisions
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Inventa
Inês Monteiro Alves of Inventa analyses the trademark implications resulting from the acquisition of the fact-checking TV programme from the broadcaster SIC
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United Trademark & Patent Services
M Talal Farrukh Irfan Khan of United Trademark & Patent Services explores the UAE’s evolving approach to AI regulation, combining federal and sector-specific legislation, free zone frameworks, and national policy initiatives
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Hanol IP & Law
A landmark case involving the remodelling of luxury brand bags at the owner’s request has established legal principles on the trademark implications of such services, explains Min Son of Hanol IP & Law
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Patrinos & Kilimiris
Maria Kilimiris of Patrinos & Kilimiris explains a recent decision regarding how genuine use is assessed for trademarks registered across broad categories of goods and their subcategories
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Berken IP
María Aurora García of Berken IP examines how Argentine courts are using dynamic injunctions to tackle illegal sports streaming, particularly in the context of major events such as the football World Cup
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Bird & Bird
Annika Lückemann and Jan van Dieck of Bird & Bird analyse the Unified Patent Court’s opening ruling concerning a supplementary protection certificate, highlighting procedural peculiarities, urgency considerations, and possible implications for pharmaceutical originator-generic disputes
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RNA, Technology and IP Attorneys
Ranjan Narula and Parth Bajaj of RNA, Technology and IP Attorneys analyse new obligations concerning synthetically generated information, accelerated takedown provisions, and safe harbour implications amid rising SGI-driven scams
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Tilleke & Gibbins
Loc Xuan Le of T&G Law Firm LLC (TGVN), the local associate firm of Tilleke & Gibbins, outlines key amendments to Vietnam’s Law on Intellectual Property concerning AI use of protected IP objects
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Tilleke & Gibbins
Wiramrudee (Pink) Mokkhavesa and Tanapong Pongburanakit of Tilleke & Gibbins say Thai courts’ evolving approach to criminal intellectual property damages enables brand owners to enhance return on investment in raids and avoid civil litigation