lead position
Trademarks
Lawyers at Pinsent Masons discuss why the advent of ‘AI-free’ might be a crucial moment for brands seeking to protect their identity
March 30, 2026
Features list
-
In Apotex v Sanofi-Aventis, Australia’s High Court confirmed the patentability of medical treatment methods, but the ruling on label carve-outs may limit enforceability. Peter Leung explains -
IP professionals in five jurisdictions explain what IP owners need to know about marking their products with patent-related information
-
Alice v CLS Bank was undoubtedly the biggest patent case in the US this year. But six months on, do lawyers see it as a game-changer or an anti-climax? Managing IP takes some soundings
-
Under current Ukrainian IP legislation the mechanism of compensation applies only in cases of copyright infringement. Is this remedy also appropriate for other IP rights?
-
The implementation of the EU Designs Directive in Italy has prompted a debate about the artistic value of objects. Massimo Sterpi argues for a new interpretation
-
How can computer games makers obtain patent protection in Europe? Pete Sadler assesses decisions by the EPO and explains the Office’s thinking
Local Insights
Sponsored by
Hechanova Group
Editha R Hechanova and Timothy J David of Hechanova Group outline the guidelines from the Philippine Supreme Court, which expand virtual hearings nationwide while introducing procedural safeguards, public access rules, and overseas participation provisions
Sponsored by
Inventa
Inês Monteiro Alves of Inventa analyses the trademark implications resulting from the acquisition of the fact-checking TV programme from the broadcaster SIC
Sponsored by
United Trademark & Patent Services
M Talal Farrukh Irfan Khan of United Trademark & Patent Services explores the UAE’s evolving approach to AI regulation, combining federal and sector-specific legislation, free zone frameworks, and national policy initiatives
Sponsored by
Hanol IP & Law
A landmark case involving the remodelling of luxury brand bags at the owner’s request has established legal principles on the trademark implications of such services, explains Min Son of Hanol IP & Law
Sponsored by
Patrinos & Kilimiris
Maria Kilimiris of Patrinos & Kilimiris explains a recent decision regarding how genuine use is assessed for trademarks registered across broad categories of goods and their subcategories
Sponsored by
Berken IP
María Aurora García of Berken IP examines how Argentine courts are using dynamic injunctions to tackle illegal sports streaming, particularly in the context of major events such as the football World Cup
Sponsored by
Bird & Bird
Annika Lückemann and Jan van Dieck of Bird & Bird analyse the Unified Patent Court’s opening ruling concerning a supplementary protection certificate, highlighting procedural peculiarities, urgency considerations, and possible implications for pharmaceutical originator-generic disputes
Sponsored by
RNA, Technology and IP Attorneys
Ranjan Narula and Parth Bajaj of RNA, Technology and IP Attorneys analyse new obligations concerning synthetically generated information, accelerated takedown provisions, and safe harbour implications amid rising SGI-driven scams
Sponsored by
Tilleke & Gibbins
Loc Xuan Le of T&G Law Firm LLC (TGVN), the local associate firm of Tilleke & Gibbins, outlines key amendments to Vietnam’s Law on Intellectual Property concerning AI use of protected IP objects
Sponsored by
Tilleke & Gibbins
Wiramrudee (Pink) Mokkhavesa and Tanapong Pongburanakit of Tilleke & Gibbins say Thai courts’ evolving approach to criminal intellectual property damages enables brand owners to enhance return on investment in raids and avoid civil litigation