Webinar – Domain Trust: why you should be aligning your domain, IP and OBP strategy
Managing IP is part of Legal Benchmarking Limited, 4 Bouverie Street, London, EC4Y 8AX
Copyright © Legal Benchmarking Limited and its affiliated companies 2024

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement
Sponsored content

Webinar – Domain Trust: why you should be aligning your domain, IP and OBP strategy

Sponsored by

Zacco_360 IP_RGB.jpg
article banner@4x.png

Join MIP and Zacco at 2pm BST (3pm CEST) on June 25 2024 to hear about the increasingly important role that corporate domain management plays in supporting online brand protection and a successful intellectual property strategy

Corporate domain management is more than just a choice, it has become a necessity for businesses. The key elements range from understanding the intricacies of domain registration and disputes, to strengthening brand identity and enforcing intellectual property (IP) rights through the domain management process. Domains and their underlying infrastructure also often play a key role in protecting the integrity of a brand, guarding against brand misuse and fraud, as well as cyber threats. A comprehensive domain management strategy, aligned with both IP and online brand protection (OBP), should be on the radar of companies of all sizes.

At its core, domain management involves registering, acquiring, and maintaining domain names across various top-level domains (TLDs), including country code TLDs (ccTLDs), as well as securing and maintaining the internal infrastructure that underpins them.

In this webinar, speakers from Zacco, the international full-service IP and OBP specialists, will explain some of the essential domain management principles, highlighting how to ensure your organisation's online presence remains robust and secure. Effective domain management requires close collaboration between stakeholders from across an organisation, and the webinar will share insights relevant to those working within IP, branding, legal, and technical teams.

Domains and intellectual property

The webinar will explain the complementary nature of trademarks within domain registration and enforcement, and how registered IP rights can be used effectively within the Uniform Domain-Name Dispute-Resolution Policy (UDRP). The speakers will also introduce other forms of dispute resolution not covered by the UDRP, such as its national equivalents in ccTLD disputes, as well as potential routes for enforcement beyond established procedures.

Cybersecurity and creating domain ‘trust’

With potential cyber threats on the rise, domain security has never been more critical, and domain security can sometimes be a neglected or forgotten attack vector for malicious actors.

Domains often form the backbone of a corporate network, so are prime targets for hijacking. Misleading registrations can redirect a potential customer or another stakeholder to a malicious site and domains play a key role in authenticating emails, ensuring that an employee or customer can trust the email in their inbox, thereby mitigating the risk of phishing or redirection attempts.

Domains also underpin almost all of an organisation’s IT infrastructure, going far beyond external-facing systems such as homepages. Reputational risk becomes a significant consideration and the consequences of a domain going down extend beyond customers being able to access a webpage, as such an event could also impact your ability to send emails or even to host meetings online.

The speakers will also explain how to maintain good domain ‘hygiene’ through measures such as domain security, adhering to regulations such as country code policies, and incorporating domain name monitoring, and the importance of regular renewals and ownership audits.

Domain management in the future

The future of domain management will present new challenges. The days of short-address domains are effectively over, which underscores the importance of strategic planning and swift action in securing desirable domain names, with a particular eye on the emergence of the forthcoming .brand TLDs.

Hear an inside perspective

The following industry experts from Zacco will provide their insights and will be available to answer questions in a Q&A session at the end of the webinar:

  • Magnus Ljungdahl draws on a decade of working with IP and both digital and physical branding to provide strategic advice regarding trademarks, designs, domain names, and other unique business identifiers;

  • Niclas Jonsson drives innovation within Digital Brand, maintaining responsibility for services across Germany, Denmark, Norway, and southern Sweden, and helping clients to manage, control, and protect their domains and online brand identity; and

  • Kristian Elftorp assists clients with protecting their IP across all channels, including those online – such as domain names, online marketplaces, and social media – as well as providing advice on IP strategy and licensing, data privacy, and marketing law.

Sign up now to hear the speakers’ thoughts on the future of domain management and learn how to safeguard your organisation's online presence through effective corporate domain management.

more from across site and ros bottom lb

More from across our site

Meet the esteemed judges who are assessing the first-ever Social Impact Awards
Lawyers debate whether the Supreme Court’s ruling helps maintain confidence in the trademark system
We provide a rundown of Managing IP’s news and analysis from the week, and review what’s been happening elsewhere in IP
The group of lawyers, which includes seven IP partners, say they were impressed by ArentFox Schiff's wide-reaching experience
Andy Sherman, general counsel at Dolby Laboratories, says the company will continue to make GE Licensing’s patents available through existing pools
CMS, which represents Nestlé, had been told to respond to a cancellation action by February 12 but filed its response a day later
Keith Bergelt, CEO of the Open Invention Network, explains why AI technologies were not part of an update to its cross-licensing project
Kirkland & Ellis partners explain how they secured the dismissal of a patent case in which the other side had lied under oath
Managing IP understands the association had been considering other options, including Madrid or Vienna, after concerns were raised over Dubai’s positions on various rights
Chris Marando tells Managing IP that he's excited to work on PTAB matters at Perkins Coie, which recently hired another lawyer from his former firm
Gift this article