Corporate domain management is more than just a choice, it has become a necessity for businesses. The key elements range from understanding the intricacies of domain registration and disputes, to strengthening brand identity and enforcing intellectual property (IP) rights through the domain management process. Domains and their underlying infrastructure also often play a key role in protecting the integrity of a brand, guarding against brand misuse and fraud, as well as cyber threats. A comprehensive domain management strategy, aligned with both IP and online brand protection (OBP), should be on the radar of companies of all sizes.
At its core, domain management involves registering, acquiring, and maintaining domain names across various top-level domains (TLDs), including country code TLDs (ccTLDs), as well as securing and maintaining the internal infrastructure that underpins them.
In this webinar, speakers from Zacco, the international full-service IP and OBP specialists, will explain some of the essential domain management principles, highlighting how to ensure your organisation's online presence remains robust and secure. Effective domain management requires close collaboration between stakeholders from across an organisation, and the webinar will share insights relevant to those working within IP, branding, legal, and technical teams.
Domains and intellectual property
The webinar will explain the complementary nature of trademarks within domain registration and enforcement, and how registered IP rights can be used effectively within the Uniform Domain-Name Dispute-Resolution Policy (UDRP). The speakers will also introduce other forms of dispute resolution not covered by the UDRP, such as its national equivalents in ccTLD disputes, as well as potential routes for enforcement beyond established procedures.
Cybersecurity and creating domain ‘trust’
With potential cyber threats on the rise, domain security has never been more critical, and domain security can sometimes be a neglected or forgotten attack vector for malicious actors.
Domains often form the backbone of a corporate network, so are prime targets for hijacking. Misleading registrations can redirect a potential customer or another stakeholder to a malicious site and domains play a key role in authenticating emails, ensuring that an employee or customer can trust the email in their inbox, thereby mitigating the risk of phishing or redirection attempts.
Domains also underpin almost all of an organisation’s IT infrastructure, going far beyond external-facing systems such as homepages. Reputational risk becomes a significant consideration and the consequences of a domain going down extend beyond customers being able to access a webpage, as such an event could also impact your ability to send emails or even to host meetings online.
The speakers will also explain how to maintain good domain ‘hygiene’ through measures such as domain security, adhering to regulations such as country code policies, and incorporating domain name monitoring, and the importance of regular renewals and ownership audits.
Domain management in the future
The future of domain management will present new challenges. The days of short-address domains are effectively over, which underscores the importance of strategic planning and swift action in securing desirable domain names, with a particular eye on the emergence of the forthcoming .brand TLDs.
Hear an inside perspective
The following industry experts from Zacco will provide their insights and will be available to answer questions in a Q&A session at the end of the webinar:
Magnus Ljungdahl draws on a decade of working with IP and both digital and physical branding to provide strategic advice regarding trademarks, designs, domain names, and other unique business identifiers;
Niclas Jonsson drives innovation within Digital Brand, maintaining responsibility for services across Germany, Denmark, Norway, and southern Sweden, and helping clients to manage, control, and protect their domains and online brand identity; and
Kristian Elftorp assists clients with protecting their IP across all channels, including those online – such as domain names, online marketplaces, and social media – as well as providing advice on IP strategy and licensing, data privacy, and marketing law.
Sign up now to hear the speakers’ thoughts on the future of domain management and learn how to safeguard your organisation's online presence through effective corporate domain management.
