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Kristian Elftorp

Manager of Legal, Trademarks & Digital Brands (Sweden East & North) Zacco

As manager of Legal, Trademarks & Digital Brands at Zacco, Kristian assists some of the world’s most famous brands with protecting their intellectual property (IP) across all channels, including those online, such as domain names, online marketplaces, and social media.

He works in parallel as an attorney at law, advising clients on IP law and the development and implementation of their IP strategy. Kristian assists with the negotiation, drafting, and review of legal agreements and contracts, representing in court when required, as well as general portfolio management, licensing and data privacy matters, and issues related to marketing law.

His clients operate internationally, with potential markets spanning multiple countries, and requiring a comprehensive understanding of cross-border protection. Many appreciate Kristian’s cross-practice expertise and insight, as well as his advice on securing their rights through an effective combination of traditional legal means and modern digital strategy.

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