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Niclas Jonsson

Commercial director, Digital Brand Services Zacco

Niclas is the commercial director for Digital Brand Services and regional manager for Digital Brand in Denmark, Germany, and Norway.

In his role as commercial director, Niclas drives product innovation and business development, growing Zacco’s international digital brand footprint. He is recognised for his practical approach, comprehensive knowledge, and technical expertise within all digital and online aspects of brand and domain name enforcement. The nature of digital branding means Niclas operates at a global level and is considered an expert in online IP infringement, including disputes and takedowns, international regulatory and eligibility requirements, domain portfolio management, and technical domain matters.

His analytical mindset, and his creative and agile approach, sees him able to devise efficient and cost-effective registration and enforcement strategies, thereby focusing on the quickest solution possible when removing infringements and dealing with bad faith registrations, for example.

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