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Rubik’s Cube: a tricky trademark puzzle

Max Walters, London

Lawyers react after the EU General Court again rules on the validity of the Rubik’s Cube as a trademark, 20 years after the question was first asked

In-house and private practice lawyers say the EU General Court’s refusal to register the shape of the Rubik’s Cube as a trademark should stop companies trying to push the boundaries on what is registrable, in the latest twist in a...

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