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Pharma counsel still wary of non-traditional TMs despite benefits

Max Walters
March 31, 2022
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Counsel at pharmaceutical companies say non-traditional marks can play an important role in portfolio management, but that regulatory concerns remain

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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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