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Yakult wins 3D trade mark in Japan

Peter Ollier, Hong Kong

Japan’s IP High Court has ruled that Yakult should be granted a three-dimensional trade mark for the bottle it uses to sell its probiotic drinks

The November 16 decision states that the bottle shape has acquired secondary meaning. It is only the second bottle to obtain a 3D trade mark in Japan

"The three-dimensional shape of the bottle is as prominent as or more prominent...

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