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2026 Edition

2026

"Business perspective - not merely advising on IP grounds. Some practitioners such as Nadine Archer and Jess Le Gros are excellent at seeing the crucial business angles."

With over two decades of local presence, Hogan Lovells is a premier legal advisor specialising in navigating Vietnam’s complex and evolving regulatory environment. Operating through strategic hubs in both Hanoi and Ho Chi Minh City, the firm combines deep-rooted insights into practical law enforcement with the expansive reach of nearly 50 international offices. By integrating domestic precision with a worldwide network, Hogan Lovells delivers tailored, pragmatic strategies that empower clients to manage the unique challenges of the Vietnamese market within a global commercial context. 

Notable IP practitioner: My Doan. 

 

Launched in 2006, Indochine Counsel stands as a leading Vietnamese law firm with a strategic presence in both Ho Chi Minh City and Hanoi. The firm specialises in guiding international investors through Vietnam’s evolving regulatory environment while facilitating global expansion for domestic enterprises. By providing comprehensive IP expertise, Indochine Counsel serves as a pivotal partner for clients throughout every stage of their business lifecycle, delivering high-impact legal solutions that bridge local insights with international standards. 

Notable IP practitioner: Dang The Duc. 

 

Pham & Associates is the oldest and one of the most prominent IP law firms in Vietnam. The firm provides a comprehensive array of intellectual property services, such as prosecution, dispute resolution, due diligence analysis, and drafting licensing agreements. The team consists of IP experts with diverse backgrounds in fields ranging from mechanics to pharmaceuticals and energy. 

Notable patent practitioner: Duong Tu Giang. 

Notable soft IP practitioners: Pham Vu Khanh Toan, Pham Thi Phuongand Nguyen Xuan Thu. 

Rouse, an international law firm, has established offices in both Hanoi and Ho Chi Minh City, along with branches in Cambodia and Myanmar. Their intellectual property team offers a comprehensive range of services and solutions, encompassing IP management, enforcement, and commercialisation in different sectors, including chemical, media and consumer. 

Notable patent practitioners: Chris Vale and Yen Vu. 

Notable soft IP practitioners: Khanh Nguyen and Tue Do.

 
BMVN International (Baker McKenzie)
10 practice areas
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BMVN International LLC (“BMVN”) is a fully licensed local law firm and IP agent in Vietnam. Operating in strategic alliance with Baker & McKenzie (Vietnam) Ltd., we combine global expertise with local knowledge to deliver legal solutions in specialized areas such as intellectual property (IP), TMT, data protection, cybersecurity, government enforcement practices, trade and commercial, dispute resolution, and tax services.

Our practice blends the experience of both senior in-house and outside counsel to provide legal strategies and solutions for our clients, focusing on compliance within Vietnam's evolving legal and regulatory landscape. We address complex legal and policy issues by offering risk-based approaches to manage challenges, ensuring clarity and confidence in business operations and enforcement actions.

Our relationship with international law firm Baker McKenzie Vietnam is a strategic alliance. Baker McKenzie Vietnam and BMVN remain structurally separate and function as independent law firms. This strategic alliance together with a global outlook, innovative technology and seasoned legal talents enable us to provide clients with seamless Vietnamese and international legal advice to ensure consistency and quality of service, as well as to help clients navigate risk and seize opportunity.

Our clients include Fortune 100 companies, leading technology, financial institutions, consumer goods and retail (including the fashion and luxury industry), healthcare, education, and life sciences companies, as well as major Vietnamese clients expanding domestically and internationally.

We represent organizations at various stages of growth and development, supporting them as they innovate and expand both in Vietnam and overseas.

Pham & Associates
3 practice areas
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Founded in 1991, Pham & Associates is the oldest and one of the most prominent IP Law firms in Vietnam. With strong practice groups in both IP prosecution and contentious matters, the firm continues to be one of the largest filers for patents and trademarks registration in Vietnam and is experienced in carrying out appeal, opposition, revocation, and invalidation procedures, in suing in court to resolve IP disputes or to negotiate to reach out-of-court agreements as well as in providing expert opinions on all matters related to IP. Besides, since 2001 the firm also provides consulting services on business law in Vietnam.

The firm has over 120 full-time staff, including 14 lawyers at law, 34 IP attorneys and 28 consultants, some of whom are former NOIP patent or trademark examiners. Our patent attorneys work in a wide range of technical areas, including chemistry, mechanics, electronics, biotechnology, pharmaceuticals, energy, material science and telecommunications. Our professionals can work in Vietnamese, English, French, Russian, German and Chinese.

With headquarters in Hanoi and branch offices in Da Nang and Ho Chi Minh City – the two largest and most dynamic economic centers of the country – our lawyers have easy access to clients directly to discuss and provide optimal solutions, especially in resolving intellectual property infringements and disputes.

Equipped with a self-designed, full-featured docketing software and regularly updated IP database our professionals are able to carry out all types of searches and monitor the development of cases to ensure desired results are achieved on time.

To date, Pham & Associates has filed and pursued the establishment of rights related to about 32000 trademark, 17,000 patents and 6500 industrial designs for clients in 40 countries. The firm is also the largest filer of PCT applications designating Vietnam.

Annually, as a legal representative of clients, Pham & Associates requested and collaborated with competent authorities to handle about 250-300 cases of counterfeit/pirated goods and IPR infringements. In addition, the firm also performed hundreds of other services relating IPRs such as trademark, patentability searches, maintenance and renewal, IPRs assignment recordal, IP due diligence report, patent Freedom to Operate (FTO) analysis etc.

The firm was ranked tier 1 in Vietnam for patent, trademark prosecution and contentious matters (consecutively from 2009 to 2024) by Managing IP/IP Stars; was winner of the Vietnam Patent Firm (and/or Trademark firm) of the Year Award (consecutively from 2009 to 2024) by Asia IP.

Trademark "pa Pham & Associates, figure" is recognized as well-known mark in Vietnam and features in the list of the Top 50 Famous Brands in Vietnam (2016-2024).

Hogan Lovells Cadwalader
6 practice areas
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Operating in Vietnam for more than 20 years, Hogan Lovells knows how to expertly guide you through the country’s rapidly changing business and regulatory landscapes. With teams based in Hanoi, the country’s capital, and Ho Chi Minh City, its major business center, we understand both the uncertainties of the Vietnamese regulatory environment and how the law is practically enforced by authorities and courts. Our local teams work together to advise you on corporate, finance, intellectual property, project, real estate, and construction matters.

With lawyers who are both locally and internationally qualified, we understand how Vietnam fits into the global economy. We also have diverse experience and can leverage the expertise of colleagues from across the firm’s nearly 50 international offices. Together this translates into an unmatched ability to provide practical, tailored advice so you can tackle the myriad challenges you may face doing business in Vietnam.

Rouse
5 practice areas
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About Us

Rouse was established in the UK in 1990, and is recognised as a global Intellectual Property leader operating as a closely integrated network with more than 1000 people working out of 43 offices in 19 countries.

We focus exclusively on IP, from strategic consulting, patents and trade marks through to domain names, copyright, designs and geographical indications. And we’re experts in providing services for each stage of their life cycle.

We have a deep understanding of all jurisdictions around the world and a strong focus on more challenging markets such as Africa, Asia, the Middle East and Russia. Most importantly, we’re passionate about IP and enjoy working with clients who share that passion. We put clients at the heart of our business and build long standing relationships. From large multinationals that want our scale, quality and professionalism, to start ups that value our entrepreneurial spirit, the companies we work with come from a broad range of sectors with diverse business interests and needs.

The Rouse Difference

Rouse prides itself on its quality and professionalism, but we have also always dared to be different. We don’t believe that all firms should be the same. That’s why we’ll always challenge the traditional way of doing things if we think another way is better.

It also means we don’t just advise on the law - in many countries we help define and shape it. We have a practical, pragmatic and “unstuffy” approach, with teams of professionals who work closely together across functions and geographical borders in a non-hierarchical, creative and results-oriented environment.

Rouse people are full of energy and enthusiasm. We are passionate about IP, our business and our people, and we genuinely enjoy what we do. We believe that having fun provides a happier, more productive working environment.

The Rouse Network

“International reach, local expertise”

Whatever your needs, in whatever country, we have either an established Rouse office or a long standing relationship with a local firm.

All our offices have both local and international experts that have bilingual capability. Where we don’t have an office we have a relationship with a local firm that we believe offers the best service for our clients and is the best fit for the Rouse culture and and the best service for our clients. Working with Rouse internationally means you can have one point of contact as well as a team of people around the world supporting you in the necessary jurisdictions.

The Rouse Network consists of local subsidiaries of Rouse International Limited and closely aligned but independent firms which work seamlessly together on engagements. Which elements of work are done by which entity depends entirely on the country in which work is carried out, in compliance with relevant legal and regulatory provisions.

 

Bizconsult
7 practice areas
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Founded in 2002, bizconsult is a dynamic and progressive law firm. The Firm is now recognized as one of the most prestigious law firms in Vietnam. The Firm’s reputation has been proved through its professional consulting skills and experiences in Investment Consultancy, Corporate and Commercial, Merger and Acquisition, Finance and Banking, Real Estate, Capital Markets, Intellectual Property and Franchise, Employment, as well as in the area of Dispute Resolutions. With about 43 qualified lawyers, professionals and consultants, who have great accumulated experiences, the Firm is definitely able to offer viable and comprehensive solutions for the problems of its clients.

Aliat Legal
3 practice areas
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Founded in 2005, ALIAT has grown from a specialized business and intellectual property law firm into a leading full-service law firm, offering a comprehensive legal service ecosystem. With offices in Hanoi, Ho Chi Minh City, Bac Ninh, Ha Tinh, Can Tho, and Phnom Penh (Cambodia) we provide seamless legal solutions across multiple practice areas, helping businesses navigate complexities and seize opportunities.

Guided by our vision to be the leading law firm in Vietnam and Southeast Asia, ALIAT is at the forefront of legal innovation, strategic advisory, and sustainable development. Our expertise spans corporate and investment law, intellectual property, regulatory compliance, dispute resolution, and more, ensuring our clients receive tailored, forward-thinking, and high-quality legal services.

At ALIAT, we believe the law is not just about protection—it is a catalyst for growth. We go beyond traditional legal services by integrating cutting-edge legal technology, strategic solutions, and deep industry insights to create long-term value for our clients. Committed to transparency, accountability, and innovation, we continuously set new standards for excellence while promoting sustainable business practices and legal integrity.

With nearly two decades of experience, a visionary approach, and a commitment to legal excellence, ALIAT is your trusted partner for success.

Indochine Counsel
4 practice areas
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Established in October 2006, Indochine Counsel is a premier commercial law firm in Vietnam. We’re ideally positioned to help international investors and foreign firms navigate the legal landscape in one of Asia’s most dynamic and exciting countries. We also take pride in our services for domestic clients searching for opportunities abroad. With over 45 lawyers and staff in two offices, Ho Chi Minh City and Hanoi, Indochine Counsel offers expertise in a dozen practice areas assisting you throughout the entire life cycle of your business. We’re your trusted partner in Vietnam for international and domestic legal solutions.

Indochine Counsel’s commitment to Excellence, Professionalism, and Ethical Lawyering ensures that clients receive top-tier and timely legal services, tailored to their specific business needs. Our lawyers have trained all over the globe and have experience in both local and international law firms. Indochine Counsel takes pride in its people and ensures they have the support and training necessary to provide excellence in legal services.

Indochine Counsel provides quality legal services, adding value to clients through effective customized legal solutions that work specifically for the client. We represent local, regional and international clients in a broad range of matters including domestic and cross-border transactions. The firm’s clients are diverse, ranging from multinational corporations, foreign investors, banks and financial institutions, securities firms, funds and asset management companies, international organizations, law firms to private companies, SMEs and start-up firms.

INVESTIP
3 practice areas
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Established in 1988, INVESTIP is one of the earliest-founded intellectual property firms in Vietnam. With our principle, "YOUR VENTURE WE CARE," INVESTIP has earned the trust of numerous law firms and companies worldwide. Over the past 38 years, we have steadily developed and today, INVESTIP:- Is recognized as one of the largest IP law firms in Vietnam.- Offers clients comprehensive IP services in Vietnam and internationally

Our visionINVESTIP has consistently endeavored to maintain its position as one of the leading firms in intellectual property in Vietnam. INVESTIP remains the top choice for clients with an interest in intellectual property rights, including patents and utility solutions, trademarks, industrial designs, copyrights, and related rights.

Core valuesWith the objective "Your success is our success," INVESTIP strives to contribute to the growth and prosperity of our clients' values. We consider your trust to be our most valuable treasure.

Business philosophyThroughout our operations, we have consistently upheld the following principles:• Always listen, understand, share, and promptly satisfy clients' requests;• Always provide the most optimal and effective solutions;• Be prepared for cooperation and collaboration with business partners, with a focus on mutual benefits and development.

IP practice specialisms- Our teams are divided into specialized areas to better serve our clients. For instance, our patent department is divided into the Electronic/Mechanical Division and the Pharmaceutical/Chemical Division.- We have a dedicated team that has actively participated in numerous projects under the National Program, which supports the development of enterprises' intellectual property. These projects aim to raise awareness and enhance the competitiveness of Vietnamese enterprises in both the domestic and international markets. Our team assists in various aspects, including establishment, exploitation, protection, and development of intellectual property.

Industry/sector strengthsWe are known for our pioneering work in new areas. For example, we handle the preparation and filing of IA patent applications in Vietnam and abroad for VinBrain, a company affiliated with VinGroup, one of the largest private companies in Vietnam.

Key IP clients and new client winsAs the second IP firm established in Vietnam, we have a substantial number of key foreign IP clients. Furthermore, we have recently acquired new prominent foreign and domestic clients.

International presence and alliancesOver the years, we have developed long-standing relationships and collaborations with our associates in Laos, Cambodia, and Myanmar. These alliances have grown stronger over time.

IP office and court disputes statisticsUnfortunately, IP office and court disputes statistics are not publicly available in Vietnam. However, we estimate that the number of our cases is quite significant compared to other IP law firms in Vietnam.

IP filings and portfolios managedWe are proud to be at the forefront of IP filings in Vietnam, managing a substantial number of cases and establishing ourselves as one of the top filers in the country.

Team experience and sizeOur attorneys possess extensive knowledge and experience in handling legal and practical matters related to intellectual property. Additionally, our patent team members boast strong technical backgrounds across a wide range of fields, including mechanics, electronics, electricity, pharmacy, microbiology, biotechnology, chemistry, and more.

Training programmeWe place a great emphasis on training. We regularly attend online courses and occasionally send our team members to offline training programs. Furthermore, we frequently organize internal workshops to facilitate knowledge exchange and promote sharing of experiences among our team members.
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Nick Redfearn and Khanh Nguyen of Rouse discuss Vietnam’s latest identification in the 2026 Special 301 Report and how the country is taking genuine steps to meet US expectations
Tom Treutler, who previously managed the Vietnamese office of Tilleke & Gibbins, has joined East IP
Nghiem Xuan Bac Pham, managing partner of Vision & Associates, discusses opportunities created by the US-China rift as well as profitability issues facing IP practices
Van Anh Le, assistant professor in IP law at Durham University, assesses the US-Vietnam partnership and the potential implications for Vietnam's IP landscape
SConnect, which is locked in an IP war with eOne, also admitted that a third-party contractor did use audio files from Peppa Pig episodes on rival ‘Wolfoo’ videos
Counsel are split on whether Amazon and Alibaba should escape the EU blacklist, and say enforcing IP rights on emerging ASEAN platforms is a mixed bag
EOne offers SConnect a YouTube policy lesson after the Vietnam-based company made seemingly false claims about IP
SConnect has contacted the Vietnamese government following eOne’s letter about YouTube IP takedowns, in an increasingly bitter dispute
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