Exclusive: Cartoon maker hits back at Peppa Pig online takedowns

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Exclusive: Cartoon maker hits back at Peppa Pig online takedowns

Peppa story-comp.jpg

SConnect has contacted the Vietnamese government following eOne’s letter about YouTube IP takedowns, in an increasingly bitter dispute

The maker of the Wolfoo cartoon has claimed that the trademark owner of Peppa Pig unfairly secured takedowns from YouTube – and has again encouraged Vietnam’s government to protect local businesses.

In a letter sent to various government ministries yesterday, November 7, Vietnam-based SConnect said eOne had “absolutely no right to implement YouTube takedown measures”.

Although eOne would request a takedown, the decision to accept or not would in reality sit with YouTube.

The letter marks the latest twist in what is becoming an increasingly vociferous spat between the pair.

Vietnam-based SConnect has been embroiled in a high-profile trademark and copyright row with eOne, which manages the intellectual property rights to the Peppa Pig franchise.

In the letter, seen by Managing IP, SConnect said responsibility for determining infringement had been pushed onto YouTube and its parent company Google, and that eOne’s takedown requests were made on false pretences.

The latest development follows an intervention from eOne last month. The entertainment company contacted Vietnam’s government to argue that courts should be the appropriate forum for resolving IP disputes.

EOne was responding to an earlier round of lobbying in which the Vietnam Digital Communications Association said YouTube takedown requests were causing heavy damage to SConnect.

EOne said at the time it had simply followed YouTube’s takedown procedures.

However, in yesterday’s letter, SConnect said eOne’s claim that it had a valid reason to request takedowns from YouTube was “completely false”. SConnect said it is the sole owner of the Wolfoo series and eOne does not own any rights to Wolfoo, including characters and sets.

However, Managing IP understands eOne has never claimed ownership of the Wolfoo content – only that the cartoon itself, including its background setting and music, infringed the company’s rights to Peppa Pig.

The SConnect letter added: “EOne is performing acts of infringement and causing serious damage to SConnect but denies the whole thing and pushes responsibility to a third party – YouTube”.

The dispute forms part of a multijurisdictional battle between eOne and SConnect. In January, eOne sued SConnect at the England and Wales High Court, alleging copyright and trademark infringement and passing off.

SConnect has also sued eOne at the Hanoi People’s Court, though Managing IP understands a claim form has not been served yet.

more from across site and SHARED ros bottom lb

More from across our site

The UK Supreme Court’s decision in Tesla v Avanci enhances the UK's attractiveness for global FRAND battles, say lawyers at Simmons & Simmons
PE-backed practices now comprise the majority of ranked firms for patent prosecution in the Netherlands, but competitors are confident about their decision to remain independent
The firm says new additions position Brown Rudnick as a market leader in tech, life sciences, and global litigation
Richard Quatrano, counsel at Olshan Frome Wolosky, shares why technology M&A buyers and sellers must verify written IP assignments, as broken ownership chains can undermine valuation, deal terms, and closing certainty
Appointment of AI and copyright expert Anna Naydonov, as well as another partner from Orrick, shows how firms can attract top litigators through leveraging the power of their existing teams
K&L Gates and Baker Botts have recruited leading patent practitioners from Wende IP and EIP, respectively, as they seek to strengthen European patent litigation capabilities
The departure of a large chunk of Spruson & Ferguson's legacy leadership could have destabilised the firm, but it's fighting back with strategic hires and promotions
By accepting a relatively small sample of infringing content to grant worldwide relief, a UK court has adopted a pragmatic approach that could reduce the time and expense involved in huge enforcement actions
This year’s IP STARS Americas rankings reveal that firms are expanding their capabilities, particularly in trade secrets and life sciences
Law firms’ expanding IP capabilities are driving broader industry recognition across a wider range of practice areas
Gift this article