Exclusive: Peppa Pig owner slams 'groundless' Vietnam lobbying

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Exclusive: Peppa Pig owner slams 'groundless' Vietnam lobbying

Peppa story-comp.jpg

The claims come after the Vietnamese government was told that YouTube’s policies have caused damage to the maker of the ‘Wolfoo’ cartoon

The Peppa Pig franchise owner has written to the Vietnamese government in response to ministers being asked to stop YouTube from taking down allegedly infringing material, it has been revealed this week.

In a letter sent to several departments, including the Ministry of Information and Communication and the Ministry of Science and Technology, UK-based eOne described requests by the Vietnam Digital Communications Association (VDCA) as “totally groundless and unreasonable”.

The entertainment company said ministers had essentially been told to intervene in Google and YouTube’s international copyright policies.

The letter said: “While we are not speaking on behalf of YouTube, we learned from YouTube's terms of service that any right holders (including eOne) have the right to file a complaint, requesting for removal or blocking of a content from the platform if the right holder believes that the distribution of that content infringes upon their rights.”

It also clarified that at no time had eOne attempted to claim ownership of any Wolfoo episodes, which are produced by SConnect, a company embroiled in a trademark and copyright dispute with eOne.

It added: “It is our strong belief that SConnect's request to the ministers are totally groundless and unreasonable. Any disagreements or disputes on the issues is not an administrative but a civil matter that should be resolved by a competent court.”

Earlier this month, the VDCA – an industry body focused on protecting and developing digital technology – said it had contacted YouTube-owner Google and the Vietnamese government on behalf of video maker SConnect.

The VDCA claimed that eOne’s takedown requests related to SConnect’s Wolfoo cartoon, and the subsequent acceptance of said requests, were causing heavy damage.

The dispute forms part of an ongoing battle between eOne and SConnect. In January, eOne sued SConnect at the England and Wales High Court. It alleged copyright and trademark infringement and passing off.

SConnect is the creator of various YouTube shows, including Wolfoo, which features a cartoon wolf and its friends.

In its submissions, the VDCA asked the government to consider the “heavy damage” SConnect was suffering from intermediaries such as YouTube and Facebook acting on takedown requests.

It suggested that the status quo of both companies should remain intact until a formal ruling from the High Court.

It also wrote to Lien Nguyen, a Vietnam-based senior policy adviser at Google, asking YouTube to support SConnect’s business operations in Vietnam.

Managing IP has contacted the VDCA for comment.

more from across site and SHARED ros bottom lb

More from across our site

Alabama attorney Miya Aladebumoye has launched a new firm built on ‘big law’ experience and a personal touch approach
A UKIPO campaign aimed at combating fakes in the pre-loved fashion market and registration of the first Portuguese craft and industrial geographical indication were also among the top talking points
Chris Adams, Managing IP’s research lead, joins us to explain what practitioners need to know ahead of our first rankings release of 2026
Another IP litigator joins Winston & Strawn in Dallas as firm seeks to keep pace with ‘rapid’ growth of Texas market
Anthony O'Malley will replace Andrew Blattman at IPH, which owns several large IP firms across Australia, Asia and Canada
Barry Greenbaum, partner at Olshan Frome Wolosky, explains how in-house teams can update their approach to brand development, and where AI can add value
Christine Chiramel, who joins a full-service law firm after 17 years of working at specialist firms, says she’s excited to explore how corporate commercial issues are blurring into IP
Practitioners say increasing the pecuniary jurisdiction of India’s most popular IP litigation forum to around $2 million would spark unpredictability and make it difficult for SMEs to benefit
The Spain-based firm has appointed an industry veteran to lead the group, which it hopes will strengthen its ability to support clients in ‘disruptive technologies’
Shaina Haria, a final-seat trainee at an international law firm’s UK office, shares how she fell in love with IP and why the area of law has changed the way she views the world
Gift this article