Exclusive: Peppa Pig owner slams 'groundless' Vietnam lobbying

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Exclusive: Peppa Pig owner slams 'groundless' Vietnam lobbying

Peppa story-comp.jpg

The claims come after the Vietnamese government was told that YouTube’s policies have caused damage to the maker of the ‘Wolfoo’ cartoon

The Peppa Pig franchise owner has written to the Vietnamese government in response to ministers being asked to stop YouTube from taking down allegedly infringing material, it has been revealed this week.

In a letter sent to several departments, including the Ministry of Information and Communication and the Ministry of Science and Technology, UK-based eOne described requests by the Vietnam Digital Communications Association (VDCA) as “totally groundless and unreasonable”.

The entertainment company said ministers had essentially been told to intervene in Google and YouTube’s international copyright policies.

The letter said: “While we are not speaking on behalf of YouTube, we learned from YouTube's terms of service that any right holders (including eOne) have the right to file a complaint, requesting for removal or blocking of a content from the platform if the right holder believes that the distribution of that content infringes upon their rights.”

It also clarified that at no time had eOne attempted to claim ownership of any Wolfoo episodes, which are produced by SConnect, a company embroiled in a trademark and copyright dispute with eOne.

It added: “It is our strong belief that SConnect's request to the ministers are totally groundless and unreasonable. Any disagreements or disputes on the issues is not an administrative but a civil matter that should be resolved by a competent court.”

Earlier this month, the VDCA – an industry body focused on protecting and developing digital technology – said it had contacted YouTube-owner Google and the Vietnamese government on behalf of video maker SConnect.

The VDCA claimed that eOne’s takedown requests related to SConnect’s Wolfoo cartoon, and the subsequent acceptance of said requests, were causing heavy damage.

The dispute forms part of an ongoing battle between eOne and SConnect. In January, eOne sued SConnect at the England and Wales High Court. It alleged copyright and trademark infringement and passing off.

SConnect is the creator of various YouTube shows, including Wolfoo, which features a cartoon wolf and its friends.

In its submissions, the VDCA asked the government to consider the “heavy damage” SConnect was suffering from intermediaries such as YouTube and Facebook acting on takedown requests.

It suggested that the status quo of both companies should remain intact until a formal ruling from the High Court.

It also wrote to Lien Nguyen, a Vietnam-based senior policy adviser at Google, asking YouTube to support SConnect’s business operations in Vietnam.

Managing IP has contacted the VDCA for comment.

more from across site and SHARED ros bottom lb

More from across our site

IPH’s strategy of integrating acquired businesses into its larger premium brands, may offer an early signal of how externally funded IP firms will pursue scale, efficiency and market strength
After bringing on board three new partners, the recently merged firm has its eyes on breaking into the top-flight of firms for patent disputes and ITC litigation
While the US and the UK remain the biggest markets for representation of women, their lead has narrowed
Former professional cricketer Ben Scott talks through the challenges of building a legal tech platform, transitioning from sportsman to entrepreneur and why he believes he has found a gap in the market
The benefits of offering a range of services, innovative enforcement approaches, and gradual AI adoption are all helping SyCip Salazar Hernandez & Gatmaitan develop its IP offering
Nick Redfearn, head of enforcement at Rouse and a classic car enthusiast, explains the sudden viral appearance of classic car restomod parts from China and the impact of IP in this new trade
Our 2026 rankings for Western Europe, taken with historical data, reveal that some European IP markets hardly change – while others are more fluid
Selina Hinchliffe, head of commercial services at Shakespeare Martineau, reflects on rejecting Cambridge, leading through empathy, and why authenticity matters more than fitting in
US corporates are using the UPC, but much of that work still flows to European boutiques. Last week’s merger, as well as others, could alter that dynamic
Publicly listed Australian group IPH delivered on its promise to profoundly shake up the Canadian market. Four years on, rivals have had time to adapt
Gift this article