In August, the State Administration for Industry and Commerce of China (SAIC) announced it was launching a nationwide action to combat free-riding of goodwill. Such free-riding refers to unauthorized use of another's reputable trade name/mark as one's trade name, and using such name on goods/services, thereby confusing the public. Local AICs are required to study this problem thoroughly and proactively initiate administrative actions to stop such infringing acts, including selecting serious and typical cases for focused attention. The SAIC will perform random checks on such actions, and participate where appropriate.