In many countries IP, law affords separate protection to functional and non-functional aspects of a newly developed product. While novelty in function (a new invention) is covered by patent law, newness in aesthetics and other superficial features are protected by design law. However, in Thailand, IP protection for functional and design aspects is not mutually exclusive. Both inventions and designs are protected under the same patent law (Patent Act BE 2522(1979)). Consequently, many companies have ended up applying for design protection even when product changes are purely functional in nature and hence more applicable to invention patents than design patents. Sometimes these cases are driven primarily by concerns relating to cost, time (to bypass the substantive examination of an invention patent) or just plain strategy to monopolise a particular design.