Six US film studios have brought a copyright suit against Zediva, a start-up that blurs the line between DVD rental stores and online streaming services. In their complaint, filed in the US District Court for the Central District of California, Warner Bros, Columbia, Disney, Paramount, Twentieth Century Fox and Universal Studios are asking for the maximum statutory damages of $150,000 for each DVD. Zediva, which was launched in March, offers much lower prices than other streaming services. It rents DVD players and films that users can remotely access online. A rented DVD copy cannot be checked out by another consumer while in use. The company insists it is a model unlike online streaming sites, such as Netflix, and likens itself to bricks-and-mortar DVD rental stores. It has stopped allowing new registrations so it can increase capacity.