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  • Let your body do the talking: advice on body language
    Do you want to seem more powerful? Try grabbing your chin thoughtfully. More intelligent? Tilt your head to the left. More attractive? Tilt your head to the right. Whatever you do, don’t grab the skin on your neck when addressing someone.
    May 07 2012
  • Extend your brand's reach
    More brand owners than ever want to cash in on the value of their trademarks by extending them to products and services in new sectors. Emma Barraclough weighs up the risks and benefits.
    May 07 2012
  • How to harness social media
    Facebook and Twitter are becoming more important for trademark counsel every day, yet the law is still uncertain. Simon Crompton explains how a hypothetical consumer product could produce some useful recommendations.
    May 07 2012
  • Advice on protecting unregistered marks in India, Pakistan and the Middle East
    The speakers on tomorrow’s panel on India, Pakistan, and the Middle East will talk about protecting unregistered trademarks, and the groundwork that brand owners need to lay down to defend their marks. Peter Leung reports.
    May 07 2012
  • When indigenous rights clash with trademarks
    How best to protect indigenous rights has become a top issue for WIPO, INTA and, increasingly, governments around the globe. Eileen McDermott examines some of the key priorities.
    May 07 2012
  • Getting your message to Congress
    With IP issues front and center in Congress, attorneys need to know when their stance on a particular topic may be crossing the line into the highly regulated world of lobbying. Eileen McDermott and Patrick Ross explain.
    May 07 2012
  • Who are you calling a troll?
    As with patents, where the concept of trolling in intellectual property began, there is much disagreement over who qualifies as a trademark troll. But one thing is certain, says Simon Crompton: it is now a trend, and one that the speakers in today’s session believe lawyers need to take seriously.
    May 07 2012
  • Making—and keeping—your mark in Asia
    Emma Barraclough explains why linguistic and legal differences make it so important to understand the requirements for trademark use in Asia.
    May 06 2012
  • Three ways to beat counterfeiters
    Frustrated with traditional approaches, some brand owners are succeeding with new anticounterfeiting strategies. James Nurton spoke to Jennifer Hamilton of Major League Baseball about three recent developments.
    May 06 2012
  • Protect your rights in Europe
    With a single market of 500 million people across 27 countries that some of the world’s richest consumers call home, it is unsurprising that brand owners want to boost their presence in the European Union marketplace. But protecting their trademark rights there can be a tricky business.
    May 06 2012
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