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Trademarks
Lawyers at Pinsent Masons discuss why the advent of ‘AI-free’ might be a crucial moment for brands seeking to protect their identity
March 30, 2026
Features list
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Managing IP’s annual North America Awards dinner was held in Washington, DC in March, and attended by guests from all over the US and Canada -
China's trade mark authorities use a subclass system, often rigidly applied, in a bid to increase consistency and efficiency at the world's busiest trade mark office. Rachel Tan and Amanda Yang examine the challenges the system poses to applicants and ways to adapt
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Agent benchmarking can cut the cost of securing trade mark and patent protection around the world. Volker Spitz and John Asquith explain what it is, and how to do it
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Are you prepared for Europe’s patent revolution? Anthony C Tridico, Martin D Hyden and Leythem A Wall highlight the issues to think about now
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Third party observations are increasingly being used to challenge patent applications before they get to grant. Will Nieuwenhuys and James Shearman look at how organisations can take advantage of the procedures at the EPO, UK IPO and WIPO
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The popularity of pre-1972 music on internet radio has thrown up a fierce legal battle over sound recording licences in the United States. Peter E Masaitis and Evan W Woolley explain – with a bit of help from their friends in the 60s and 70s music scene
Local Insights
Sponsored by
Hechanova Group
Editha R Hechanova and Timothy J David of Hechanova Group outline the guidelines from the Philippine Supreme Court, which expand virtual hearings nationwide while introducing procedural safeguards, public access rules, and overseas participation provisions
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Inventa
Inês Monteiro Alves of Inventa analyses the trademark implications resulting from the acquisition of the fact-checking TV programme from the broadcaster SIC
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United Trademark & Patent Services
M Talal Farrukh Irfan Khan of United Trademark & Patent Services explores the UAE’s evolving approach to AI regulation, combining federal and sector-specific legislation, free zone frameworks, and national policy initiatives
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Hanol IP & Law
A landmark case involving the remodelling of luxury brand bags at the owner’s request has established legal principles on the trademark implications of such services, explains Min Son of Hanol IP & Law
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Patrinos & Kilimiris
Maria Kilimiris of Patrinos & Kilimiris explains a recent decision regarding how genuine use is assessed for trademarks registered across broad categories of goods and their subcategories
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Berken IP
María Aurora García of Berken IP examines how Argentine courts are using dynamic injunctions to tackle illegal sports streaming, particularly in the context of major events such as the football World Cup
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Bird & Bird
Annika Lückemann and Jan van Dieck of Bird & Bird analyse the Unified Patent Court’s opening ruling concerning a supplementary protection certificate, highlighting procedural peculiarities, urgency considerations, and possible implications for pharmaceutical originator-generic disputes
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RNA, Technology and IP Attorneys
Ranjan Narula and Parth Bajaj of RNA, Technology and IP Attorneys analyse new obligations concerning synthetically generated information, accelerated takedown provisions, and safe harbour implications amid rising SGI-driven scams
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Tilleke & Gibbins
Loc Xuan Le of T&G Law Firm LLC (TGVN), the local associate firm of Tilleke & Gibbins, outlines key amendments to Vietnam’s Law on Intellectual Property concerning AI use of protected IP objects
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Tilleke & Gibbins
Wiramrudee (Pink) Mokkhavesa and Tanapong Pongburanakit of Tilleke & Gibbins say Thai courts’ evolving approach to criminal intellectual property damages enables brand owners to enhance return on investment in raids and avoid civil litigation