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Trademarks
Loke Khoon Tan and Stephanie Yip at Dentons explain what brand owners need to know ahead of January 1 2027, when updates to China’s Trade Mark Law come into force
August 7, 2026
Features list
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The recently introduced EU trade mark reforms limit the scope of the own name defence. James Whymark and Rachel Boakes explain why the change was introduced, and ask if it is really necessary -
Brazil’s decision to host the FIFA World Cup and the Olympics has left an IP legacy to go with the improved infrastructure. Sponsors are now more able to defend themselves against ambush marketing, explains Alberto Guerra
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After attending the recent INTA/AIPPI conference on “Designs: Into the Future”, James Nurton summarises what there is to love about designs – and also a few reasons not to love them. We also look in depth at the recent Trunki decision in the UK and the pending Apple v Samsung case in the United States
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Xiaopeng Zhao argues that recent court decisions in China provide a boost for overseas companies whose names have been registered by counterfeiters
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Katrina Burchell and Célia Ullmann share their views on the struggles companies face in organising their brand protection internal structure, budgets and reporting lines
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Till Lampel and Martina Pfaff review recent decisions from German courts regarding trade marks, in particular some notable decisions from the Federal Supreme Court
Local Insights
Sponsored by
Vivien Chan & Co
Anna Mae Koo and Owen Tse of Vivien Chan & Co examine how trademarks, personality rights, and AI regulations can help celebrities and influencers combat deepfake impersonation in China
Sponsored by
Liu Shen & Associates
Ke Mou and Stephen Zou of Liu Shen & Associates outline China’s evolving framework on pharmaceutical intellectual property protection, examining how data exclusivity, patent term extension, patent linkage, and enforcement mechanisms support innovation
Sponsored by
Gün + Partners
Selin Sinem Erciyas of Gün + Partners examines whether the EU Pharma Package’s expanded Bolar exemption aligns with the TRIPS Agreement, drawing lessons from Türkiye’s long-standing pharmaceutical patent jurisprudence
Sponsored by
HANOL ClassHankyul IP & Law
A recent case establishes that commercial considerations outweigh genus or species factors when assessing similarity between goods designated in trademark applications and protected crop varieties, says Min Son of HANOL ClassHankyul IP & Law
Sponsored by
INLEX
Igor Charles and Théo Coquis of INLEX analyse a Paris Judicial Court ruling confirming that trademark exhaustion applies to bundled genuine products where the original packaging remains unaltered
Sponsored by
Inventa
Vera Albino of Inventa explores how Portuguese wine producers use seemingly offensive names rooted in local history and folklore, and why trademark law often permits their registration
Sponsored by
Inspicos
Peter Koefoed of Inspicos examines how the EPO Enlarged Board of Appeal referral G 1/26 could clarify the application of G 1/24 when assessing the allowability of amended patent claims under the EPC
Sponsored by
RNA, Technology and IP Attorneys
Ranjan Narula and Eeshani Sharma of RNA, Technology and IP Attorneys examine how the Exide v Amara Raja dispute confirms Indian courts’ willingness to protect distinctive product get-up and restrain lookalike packaging
Sponsored by
Saint Island International Patent & Law Offices
Amanda Y S Liu of Saint Island International Patent & Law Offices examines a ruling that clarifies the boundaries of when well-known trademarks can secure cross-class protection despite strong consumer recognition
Sponsored by
Tilleke & Gibbins
The new legislation signals a shift towards proactive platform responsibility and infringement prevention, write Linh Duy Mai and Diep Thi Bich Le of T&G Law Firm LLC (TGVN), the local associate of Tilleke & Gibbins