Split understanding on the relevant public

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Split understanding on the relevant public

In one of its recent judgments, the Austrian Supreme Court had to decide on the likelihood of confusion between the word mark Sinupret registered (among other things) for pharmaceutical products and the sign Sinuvex used for pharmaceutical products.

The court of first instance and the appeal court both found that "sinu" is of little distinctive character as "sinus" is used in the technical terminology of doctors and describes the paranasal sinuses. Accordingly the lower courts found that the descriptive part of the trade mark is of no or very little distinctive character and the second parts of the conflicting signs "pret" and "vex" were sufficiently dissimilar to exclude any likelihood of confusion even when the signs where used for identical goods.

However, the Supreme Court disagreed. In its reasoning the Supreme Court found that "sinu" does not lack distinctive character as the relevant public for the pharmaceutical products in question were not only doctors and pharmacists, but also ordinary consumers who would not understand the meaning of "sinus". Accordingly the Supreme Court argued that there was a split understanding in the relevant public. With reference to the findings of the CJEU in C–412/05 (Alcon) the Supreme Court found that a likelihood of confusion in one group of the relevant public is sufficient. As in the view of the Supreme Court the group of ordinary end consumers would not understand the meaning of "sinu" the differences between the second parts of the opposing signs were not sufficient to avoid likelihood of confusion.

The Supreme Court also referred to an opposing decision of the Swiss Trade Mark Office which it found not convincing as the Swiss Trade Mark Office had started from the perception that "sinu" would be describing what was explicitly denied by the Austrian Supreme Court. Additionally, the Supreme Court referred to several decisions of OHIM which in view of the Austrian Supreme Court supported its reasoning.

Although the findings of the Supreme Court in the individual case may seem questionable, its reference to decisions of OHIM (and not only to those of the CFI and the CJEU) and regarding these decisions as having high indicative effect seems to be an interesting development.

beetz.jpg

Rainer Beetz


SONN & PARTNER Patentanwälte

Riemergasse 14

A-1010 Vienna

Austria

Tel: +43 1 512 84 05

Fax: +43 1 512 98 05

office@sonn.at

www.sonn.at

more from across site and SHARED ros bottom lb

More from across our site

The team, comprising two partners and one senior consultant, plans to offer “highly differentiated” services to clients
HGF’s new ownership model frees it from the hiring constraints of traditional partnerships, its CEO told Managing IP
New timeline for 2026 aims to provide clearer guidance to firms and practitioners on the full jurisdictional market view
Attorneys contemplate whether clients using AI for legal guidance is beneficial to attorney-client relationships or more of a nuisance
Richard de Bodo, who had a lengthy career at international firms, shares how he will address client needs and praises the unique offerings of smaller firms
An Australian top court decision clarifying honest concurrent use and wins by publishers against AI platforms were also among the top talking points
AIPPI has pulled the plug on its planned 2027 World Congress, and INTA has delayed hosting a meeting there, but the concerns won’t abate
Despite being outspent by a wealthy opponent, a trial attorney at King & Spalding says ‘relentless pursuit of the truth’ helped his team secure a $420m damages award for mobile gaming client
190 drugs face loss of exclusivity between 2026 and 2030, with the list including Bristol Myers Squibb’s blood-thinning drug Eliquis and immunotherapy medication Opdivo
Nokia, represented by a team from Bird & Bird, adjudged to have made fair offer to Asus and Acer in UK SEP dispute
Gift this article