India: Toyota Jidosha Kabushiki Kaisha v Prius Auto Industries

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

India: Toyota Jidosha Kabushiki Kaisha v Prius Auto Industries

In this Supreme Court judgment, the appellant claimed that they were the proprietor of the well-known marks Toyota, Innova and Prius and that the respondents were selling auto-parts and accessories in India by using the appellant's registered marks especially the mark "PRIUS" on their products. The appellant had no registration of the mark 'PRIUS' in India, whereas the respondents had a registration for the same in India since 2001. The Appellant however claimed that their mark 'PRIUS' was registered in numerous other jurisdictions since 1990. The Division Bench of Delhi HC vide its order dated January 12 2017 held that even though 'PRIUS' was a well-known mark outside of India, the trans-border reputation of the said mark had to be proved in India. Since the Appellants could not furnish necessary evidence to prove that the mark 'PRIUS' was also well-known in India, the Court ruled in favour of the Respondents. Aggrieved by the said order, the Appellant had filed a special leave petition.

The Supreme Court vide its order dated December 14 2017 ruled in favour of the Respondents by stating that the Appellants had not supplied enough proof of its 'reputation' in the Indian market. The Court agreed with the ruling of the Division Bench and held that the mark "PRIUS" had not acquired the degree of goodwill, reputation or popularity in the Indian markets so as to vest in the appellant the necessary attributes of the right of a prior user so as to successfully maintain an action of passing off even against the registered owner/the respondents.

The Court further held that the evidences submitted by the appellant, i.e. advertisements in international magazines, availability of information on internet portals, would not be a safe basis to prove the existence of the necessary goodwill and reputation of a product in India at the relevant point of time (in the year 2001) due to the limited online exposure at that point of time.


R Parthasarathy


Lakshmi Kumaran & SridharanB6/10 Safdarjung EnclaveNew Delhi 110029, IndiaTel: +91 11 41299800Fax: +91 11 41299899vlakshmi@lakshmisri.comwww.lslaw.in

more from across site and SHARED ros bottom lb

More from across our site

News of Via Licensing Alliance adding two new members and Nokia’s proposal to extend interim licences to Warner Bros Discovery and Paramount were also among the top talking points
A new claim filed by Ericsson, and a request for access to documents, were also among recent developments
Cooley and Stikeman Elliott advised 35Pharma on the deal, which will allow GSK to get its hands on S235, an investigational medicine for pulmonary hypertension
Simon Wright explains why the UK should embrace the possibility of rejoining the UPC, and reveals how CIPA is reacting to this month’s historic Emotional Perception AI case at the UK Supreme Court
Matthew Grady of Wolf Greenfield says AI presents an opportunity in patent practice for stronger collaboration between in-house and outside counsel
Aparna Watal, head of trademarks at Halfords IP, discusses why lawyers must take a stand when advising clients and how she balances work, motherhood and mentoring
Discussion hosted by Bird & Bird partners also hears that UK courts’ desire to determine FRAND rates could see the jurisdiction penalised in a similar way to China
The platform’s proactive intellectual property enforcement helps brands spot and kill fakes, so they can focus on growth. Managing IP learns more about the programme
Hire of José María del Valle Escalante to lead the firm’s operations in ‘dynamic’ Catalonia and Aragon regions follows last month’s appointment of a new chief information officer
The London elite have dominated IP litigation wins for the past 10 years, but a recent bombshell AI case could change all that
Gift this article