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Don’t let your brand be a three-legged horse in China

Erica Poon, Hong Kong

If you want to move into China the three key pieces of trade mark advice are to file early and broadly and come up with a good Chinese name according to a presenter at a forum for SMEs in Hong Kong yesterday

Elizabeth Wong, an associate at DLA Piper, was speaking at a one-day event about technology transfer and IP protection in mainland China and Hong Kong.

More specifically, Wong advised rights owners to register a mark in all subclasses, devise a...

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