Don’t let your brand be a three-legged horse in China
If you want to move into China the three key pieces of trade mark advice are to file early and broadly and come up with a good Chinese name according to a presenter at a forum for SMEs in Hong Kong yesterday
Elizabeth Wong, an associate at DLA Piper, was speaking at a one-day event about technology transfer and IP protection in mainland China and Hong Kong.
More specifically, Wong advised rights owners to register a mark in all subclasses, devise a...
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