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Mission accomplished for trademark licensees


Following a US Supreme Court ruling on bankruptcy and trademarks, licensees should feel more secure about the rights that they have been permitted to use, says Robert Gerstein of Marshall, Gerstein & Borun

Most trademark licensees invest heavily when they bring a product to market under a new trademark licence. There are always new packaging, marketing and advertising materials to design, and often new products to develop and manufacture. The cost for a...


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