Advertising in an immersive world: what are the IP issues?

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Advertising in an immersive world: what are the IP issues?

Managing IP Correspondent
December 19 2019
Advertising-in-an-immersive-world-what-are-the-IP-issues

Yohan Liyanage and Tracy Lu of Linklaters consider the IP issues that businesses could face in the EU when advertising or selling products using “extended reality” technologies

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