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Multinationals call on EUIPO to raise bar when ruling on use

Max Walters, London

In-house lawyers at Reckitt Benckiser, pharma company Gedeon Richter and a multinational share tales of protecting their trademarks at the EUIPO and beyond, discussing surprising early-stage decisions, the threat of “trademark trolls” and whether proving use in oppositions is too easy

EUIPOmainIn-house counsel in industries including consumer goods and pharma have suggested that a tweaking of the EUIPO rules regarding genuine use could help better protect their brands.

Speaking to Managing IP, senior counsel at Hungarian pharma and biotech company Gedeon...

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