‘Don’t give up’: EU breaks with tradition on slogans
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‘Don’t give up’: EU breaks with tradition on slogans

Max Walters
February 18, 2021
Portland, Oregon, USA - Sep 6, 2019: Oatly brand oak milk on grey background. Oatly is a Swedish oat drink company.

A General Court ruling has shown brand owners that certain types of slogans can be trademarked, but in-house counsel remain wary of any long-term shift

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TrademarksIP StrategyNewsEuropean UnionEuropeJurisdictions
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Max Walters
Deputy Editor Managing IP
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Max plays a key part in editing Managing IP’s news and analysis and overseeing the team of reporters. He also helps chair and present the publication’s events, as well as commissioning expert comment. He also reports on all aspects of IP, particularly trademark and copyright matters in Europe.
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