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Interview: Protecting the World Cup trade marks

Michael Loney, New York


While hundreds of millions of people are gripped watching football’s 2014 FIFA World Cup in Brazil this month, the head of FIFA’s trade mark registration team is already busy working on the next one taking place in four years’ time

Daniel Zohny leads FIFA’s trade mark registration team, based in the association’s headquarters in Zurich, Switzerland. This is a big task: FIFA has more than 14,000 applications and registrations in 157 countries related to its events, of which the World...


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