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Interflora wins UK Google AdWords case

James Nurton, London

Retailer Marks & Spencer infringed Interflora’s trade marks when it bought keywords using the latter’s brand name, Mr Justice Arnold ruled this week

The decision is a victory for Interflora and follows a five-year legal battle which included a referral to the Court of Justice of the EU.

Marks & Spencer, which is not a member of the Interflora network, began to bid...

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