InternationalUSRemember you can easily switch between MIP US and MIP International at any time

How Lenovo changed its IP culture

Emma Barraclough, Beijing


IP managers who want their bosses to treat them as the professionals that they are need to rethink the way that they manage their departments, Yan An of Lenovo said today.

Yan, director of brand assets management within the emerging markets group at Lenovo was speaking at Managing IP's China International Forum in Beijing about his experiences at the Chinese computer hardware company.

"We have lots of qualifications that show that...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of free access to up to 5 articles on Managing IP and become a member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain FREE access to up to five free articles when you register now.

Join here

Latest Country Updates

Supplements

Most read articles