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How Lenovo changed its IP culture

Emma Barraclough, Beijing

IP managers who want their bosses to treat them as the professionals that they are need to rethink the way that they manage their departments, Yan An of Lenovo said today.

Yan, director of brand assets management within the emerging markets group at Lenovo was speaking at Managing IP's China International Forum in Beijing about his experiences at the Chinese computer hardware company.

"We have lots of qualifications that show that...

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