Why anti-counterfeiting programmes pay
01 February 2010
Can fighting fakes can be justified financially? Hans Joachim Fuchs and Shuqin Zhou explain why anti-counterfeiting programmes pay
Fighting piracy and counterfeiting is not cheap. The budget required for an anti-counterfeiting programme is generally a six-figure sum for medium-sized companies, while multinational groups often spend seven- and eight-figure sums for programmes to protect patents, trade marks and copyright and to manage infringement lawsuits. As a result, managers and executives are increasingly questioning not only the effectiveness, but also the efficiency of these actions....
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