Trade mark territoriality in India after the Supreme Court’s Prius ruling
Toyota recently lost a trade mark case at India’s Supreme Court, in a surprising decision that has shaken up the principle of territoriality in trans-border reputation
India’s Supreme Court has held that IP rights
are territorial in the Toyota Jidosha
Kabushiki Kaisha v M/S Prius Auto Industries case,
which was decided in December.
The court noted that, although Toyota Prius is well known
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