ACTA: What went wrong?

Managing IP is part of Legal Benchmarking Limited, 1-2 Paris Gardens, London, SE1 8ND

Copyright © Legal Benchmarking Limited and its affiliated companies 2026

Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

ACTA: What went wrong?

IP lawyers lamented the public’s misunderstanding about the Anti-Counterfeiting Trade Agreement and discussed the future for the treaty in a workshop at the AIPPI Congress

ACTA drew an unprecedented response on the internet and street protests in Europe, with critics alleging lack of transparency in its negotiations and infringement of fundamental rights. Bryan Mercurio of the Chinese University of Hong Kong said that one thing that many critics failed to grasp is that ACTA was a permissive treaty, rather than one that required signatories to make significant, if any, changes to their laws.

In fact, he believes that this, rather than the criticisms of the protestors, was the real weakness. Countries such as the US, EU and Canada just looked at the treaty and said “nothing in ACTA requires us to change our laws”, he explains. Because of this, one of the treaty’s goals, which was to increase harmonisation, would not have been realised even if most countries ratified it.

Manon Rieger-Jansen of Bird & Bird in the Netherlands agreed, saying that it appears that many of the critics were responding to earlier drafts of the treaty, before some of the more controversial provisions were removed or watered down. Likewise, she argued that many of the concerns were unfounded, given the permissive nature of the treaty.

One example that Rieger-Jansen pointed to concerns the so-called digital environment provisions relating to internet service provider liability and graduated responses to serial internet copyright infringers. The text in ACTA states that signatories “may”, rather than “shall”, implement graduated response regimes, and that any system implemented should be provided “in accordance with its laws”.

Yusun Woo of Louis Vuitton Korea cited another example where she thinks misunderstandings fuelled the critics. Article 27(3) of ACTA contains language encouraging “cooperative efforts within the business community”, and those opposing the treaty appeared to have read it as mandatory.

What went wrong?

The panellists said that ACTA ran into serious opposition only because of the provisions concerning infringement on the internet. Concerns about internet access and what Mercurio refers as “an apparent fundamental right commit infringement” galvanised the protestors, the panellists suggested.

If those provisions were left out, ACTA would likely be ratified in the EU by now, Rieger-Jansen said.

The lessons learned from ACTA may have had a fundamental effect on how future trade treaties will be negotiated. Future treaties, including IP-related ones, will likely omit provisions involving internet infringement.

Mercurio, who has experience negotiating trade agreements in the past, also says that leaks are inevitable, so the parties may benefit from releasing information more frequently, in order to prevent the transparency arguments levelled against ACTA.


Download the AIPPI Congress News, published by Managing IP from Seoul, Korea, from our conference newspapers page.

more from across site and SHARED ros bottom lb

More from across our site

The merger of Taylor Wessing’s UK operation with US firm Winston Strawn was a response to a strategic conundrum, its leaders say
Over the past 23 years, LawPlus has expanded from Thailand to Myanmar and built extensive international partnerships. What’s next?
Patrade has turned to experienced IP practitioner and business development leader Anders Isaksson to strengthen its commercial strategy and expand its reach to clients across Scandinavia
Cassie Hill, partner at Mishcon de Reya, discusses rebuilding client relationships after maternity leave and the pressures facing women at a pivotal stage of their career
Matthew Asbell discusses why empathy is important in law, being inspired by diverse workplaces and working on the latest, greatest large language model
The new partners add patent trial depth in high-value technology sectors including semiconductors, software, and cloud computing
From seller vetting and proprietary screening technology to brand collaboration and industry partnerships, Temu explains how its intellectual property enforcement programme combats infringement on its marketplace
A handful of US firms have quietly invested in European patent talent. Recent moves by Baker Botts and K&L Gates suggest that trend may be accelerating
Loke Khoon Tan and Stephanie Yip at Dentons explain what brand owners need to know ahead of January 1 2027, when updates to China’s Trade Mark Law come into force
New US bills signal that firms should work with clients to ensure they are complying with potential regulatory requirements
Gift this article