Anyone working in the trademark industry knows that community is what makes our world go round.
The industry provides an opportunity to build relationships that enable collaboration, knowledge exchange, and support, creating a connected global network. It shapes our careers, dictates our calendars, and draws us across international borders.
As INTA’s Annual Meeting in London approaches, this community is at the forefront of our minds.
On Monday, May 4 2026, Brand Action will host its fifth annual fundraiser at Amazing Grace, in the heart of Canary Wharf, from 6:30 to 9:00 pm.
The event is not just another opportunity to gather and network, but is also an opportunity to spark meaningful change for those less fortunate.
If you haven’t yet heard of Brand Action, it has quickly become the philanthropic voice for the global trademark community. Founded by members of the trademark community, Brand Action channels the profession's global reach and collaborative spirit into direct, tangible support for communities affected by crisis.
Trademark work extends across borders every day, giving many practitioners a broader awareness of global-scale crises as they happen. For many, it sparks a desire to do something about it.
Brand Action gives the many compassionate professionals in the industry an outlet to help when peace, stability, and sovereignty are threatened, or when natural disasters strike.
Brand Action supports a range of charities working to address global issues like food insecurity, education access, and medical crises.
Conference attendees can help by registering for Brand Action’s London event. 100% of the ticket proceeds go directly to World Central Kitchen and its international food relief efforts.
Brand Action is also supporting Juntos por la Vida Foundation’s initiative to launch a school nutrition programme in Benin, including building a kitchen and providing students with sustainable food sources, as well as ongoing humanitarian aid in Ukraine.
Since its inception, Brand Action has raised more than $500,000 for its supported charities. These funds have provided more than 50,000 meals to individuals facing food insecurity, delivered ambulances and life-saving medical supplies to Ukraine, and supplied transportation for children in Benin to access education.
The London event presents another opportunity for the industry to come together, add to this legacy, and make a meaningful impact to the lives of individuals who need our support.
Trademark professionals are invited to network, reconnect with colleagues, enjoy a raffle and silent auction, and unwind during an otherwise intense week — all while supporting important charitable work.
You can find out more about Brand Action here, and if you want to join the fun in London, you can buy tickets and learn more about the event here.
