Strategy and dealing as gTLDs revealed

James Nurton, Prague


As the 1,930 applications for new gTLDs were revealed last month, it quickly became apparent that there had been a lot of applications for similar domains, with .app for example having 13 and .home 11. Off-stage at the Icann meeting in Prague, therefore, the applicants were discussing arrangements for who would own which.

Domain deals

Icann's applicant guidebook provides that where there are competing applications, parties have up to six months to decide whether they wish to pursue them or withdraw. Withdrawing would mean they get some of their fees refunded.

If there are still multiple applicants at the end of that period, the domain string will be auctioned. It is not yet clear how the auction will work or where the money will go. It has been suggested that any money raised should be donated to charity.

Applicants who spoke to Managing IP at the Prague meeting said...



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