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Plain packaging: who will be next?

Emma Barraclough, London, and Eileen McDermott, New York

Australia’s bold move to force plain packaging of tobacco will be watched closely – but may not be followed – by policy makers around the world

In Europe, the Directorate-General for Health and Consumers will put forward plans next year for updating the Tobacco Products Directive, the legislation that sets out how tobacco products should be manufactured, presented and sold in the EU.

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