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Should I set up a hotline for counterfeits?


Would encouraging consumers to report counterfeiting help solve the problem or be a bad PR move?

The company

We believe that setting up a hotline to help tackle the counterfeit problem is a good PR move and simply, good business. We feel we have an obligation to warn and help our consumers avoid the dangers of counterfeit products and the risks associated with buying them.

In 2008, Monster Cable launched a line of headphones under the Monster and Beats brands. These headphones have now become the top-selling models in the industry. Soon after we launched these products, we began to see an increase in counterfeiting. As the popularity of these headphones has increased, so has the amount of counterfeiting. So much so, that a recent survey in France recently rated our headphones one of the 10 most counterfeited products on the internet.

Monster conducts vigorous anti-counterfeiting practices, such as tracing product back to factories, working with law enforcement to arrest the people making, selling, and distributing...


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