We believe that setting up a hotline to help tackle the
counterfeit problem is a good PR move and simply, good
business. We feel we have an obligation to warn and help our
consumers avoid the dangers of counterfeit products and the
risks associated with buying them.
In 2008, Monster Cable launched a line of headphones under
the Monster and Beats brands. These headphones have now become
the top-selling models in the industry. Soon after we launched
these products, we began to see an increase in counterfeiting.
As the popularity of these headphones has increased, so has the
amount of counterfeiting. So much so, that a recent survey in
France recently rated our headphones one of the 10 most
counterfeited products on the internet.
Monster conducts vigorous anti-counterfeiting practices,
such as tracing product back to factories, working with law
enforcement to arrest the people making, selling, and