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Bafana trade mark battles ends with R5m sale

Simon Crompton, London

The long-running fight over the Bafana Bafana trade mark – the nickname of the South African national football team – has ended with the mark being bought for R5 million ($731,000)

In a demonstration of how to defend and commoditise the trade mark of a well-known name, Wayne Smidt and his company Stanton Woodrush registered Bafana Bafana when it was first used, 18 years ago, and fought off several court challenges...

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