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Bafana trade mark battles ends with R5m sale

Simon Crompton, London


The long-running fight over the Bafana Bafana trade mark – the nickname of the South African national football team – has ended with the mark being bought for R5 million ($731,000)

In a demonstration of how to defend and commoditise the trade mark of a well-known name, Wayne Smidt and his company Stanton Woodrush registered Bafana Bafana when it was first used, 18 years ago, and fought off several court challenges from the South African Football Association...


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