When is it worth registering a Community design?


Despite its scope, few companies have registered for a European Community design since its launch. Three advocates describe their experiences

The in-house counsel

When you consider applying for a Community design, the first element to consider is the value the design gives to your business. There are at least two angles - how that value is created and how the value is perceived by the market. Every sector and every individual business will have different priorities that determine how valuable a registered design may be. We regard it, for Aston Martin, as central.

The design Aston Martins are instantly recognisable due to the iconic design language integrated into every design. Our dedicated design team has created unique designs that come at immense effort and expense. So that is the investment we make. How the designs are perceived in the market is that they are, well, iconic. This creates significant value in different forms. Helping sell the cars, of course, but also reinforcing the reputation of our brand, which itself creates opportunities...


Please log in to read the rest of this article.

New to Managing Intellectual Property? Take advantage of one week’s FREE access and become a Managing IP member today. It’s free to join and the benefits start straight away.

Already registered?

Please make sure you log in to read the rest of the article.

Log in

Join us now

Gain 7 days FREE access when you register now.

Join here

profile

Managing IP

ManagingIP

ManagingIP profile

.@MARQUES_IP also hosting workshops on coexistence agreements in Madrid 15/10 & Milan 16/10 http://t.co/lnKH83kuwa #trademarks

Oct 1 2014 02:22 ·  reply ·  retweet ·  favourite
ManagingIP profile

Some upcoming @MARQUES_IP events that might be of interest: Meet the Judges (London 15/10 & Vienna 17/10) http://t.co/lnKH83kuwa #trademark

Oct 1 2014 02:21 ·  reply ·  retweet ·  favourite
ManagingIP profile

BBC News - Counterfeit Xbox One makers charged in US and Australia http://t.co/wx2yNRclCP

Oct 1 2014 01:52 ·  reply ·  retweet ·  favourite
More from the Managing IP blog


AIPPI Congress News 2014

Read this year's AIPPI Congress News - published daily by Managing IP direct from the AIPPI Annual Meeting in Toronto
null null null

October 2014

What we want from the Unitary Patent and UPC

The EU Unitary Patent and Unified Patent Court are set to launch within the next 18 months. In the first article of a year-long series, Emma Barraclough and James Nurton gauge the expectations and concerns of in-house counsel



Most read articles

Supplements