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When is it worth registering a Community design?


Despite its scope, few companies have registered for a European Community design since its launch. Three advocates describe their experiences

The in-house counsel

When you consider applying for a Community design, the first element to consider is the value the design gives to your business. There are at least two angles – how that value is created and how the value is perceived by the market. Every sector and every individual business will have different priorities that determine how valuable a registered design may be. We regard it, for Aston Martin, as central.

The design Aston Martins are instantly recognisable due to the iconic design language integrated into every design. Our dedicated design team has created unique designs that come at immense effort and expense. So that is the investment we make. How the designs are perceived in the market is that they are, well, iconic. This creates significant value in different forms. Helping sell the cars, of course, but also reinforcing the reputation of our brand, which itself creates opportunities...


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Uber, Garcia v Google, Verizon, and a "terribly poor" CAFC decision are in our weekly round-up http://t.co/vpXJdThS7K http://t.co/kM1IVpBzB8

Dec 20 2014 06:19 ·  reply ·  retweet ·  favourite
ManagingIP profile

Another highlight of #ip2014 = launch of #ipwomen network http://t.co/XhQqPJKQzy Pleased to see IP profession addressing diversity!

Dec 19 2014 05:59 ·  reply ·  retweet ·  favourite
ManagingIP profile

Apple & Samsung settled (outside US) as did Google & Viacom. Did 2014 see mediation take off? ($) http://t.co/tWLQ72pqcI #ip2014

Dec 19 2014 05:55 ·  reply ·  retweet ·  favourite
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