When is it worth registering a Community design?
Despite its scope, few companies have registered for a European Community design since its launch. Three advocates describe their experiences
The in-house counsel
When you consider applying for a Community design, the first
element to consider is the value the design gives to your
business. There are at least two angles - how that value is
created and how the value is perceived by the market. Every
sector and every individual business will have different
priorities that determine how valuable a registered design may
be. We regard it, for Aston Martin, as central.
The design Aston Martins are instantly recognisable due to
the iconic design language integrated into every design. Our
dedicated design team has created unique designs that come at
immense effort and expense. So that is the investment we make.
How the designs are perceived in the market is that they are,
well, iconic. This creates significant value in different
forms. Helping sell the cars, of course, but also reinforcing
the reputation of our brand, which itself creates
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