When is it worth registering a Community design?
Despite its scope, few companies have registered for a European Community design since its launch. Three advocates describe their experiences
The in-house counsel
When you consider applying for a Community design, the first element to consider is the value the design gives to your business. There are at least two angles – how that value is created and how the value is perceived by the market. Every sector and every individual business will have different priorities that determine how valuable a registered design may be. We regard it, for Aston Martin, as central.
Aston Martins are instantly recognisable due to the iconic design language integrated into every design. Our dedicated design team has created unique designs that come at immense effort and expense. So that is the investment we make. How the designs are perceived in the market is that they are, well, iconic. This creates significant value in different forms. Helping sell the cars, of course, but also reinforcing the reputation of our brand, which itself creates opportunities...
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