Bud maker says sales up due to World Cup deal
The company behind Budweiser beer says sponsorship of the World Cup helped it boost pre-tax earnings by more than 5% in the second quarter of 2010
Brewery company Anheuser-Busch InBev, whose brands include Budweiser, Antarctica, Skol and Harbin, said its total sales volumes over the period were up by 2.1%, in part thanks to publicity garnered from its deal to sponsor the football tournament held in South...
Please log in
to read the rest of this article. New to Managing Intellectual Property?
Take advantage of one week’s FREE access
and become a Managing IP member today. It’s free to join and the benefits start straight away.
Please make sure you log in to read the rest of the article.
Join us nowGain 7 days FREE access when you register now.