Bud maker says sales up due to World Cup deal

Emma Barraclough, London


The company behind Budweiser beer says sponsorship of the World Cup helped it boost pre-tax earnings by more than 5% in the second quarter of 2010

Brewery company Anheuser-Busch InBev, whose brands include Budweiser, Antarctica, Skol and Harbin, said its total sales volumes over the period were up by 2.1%, in part thanks to publicity garnered from its deal to sponsor the football tournament held in South...


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