Bud maker says sales up due to World Cup deal
The company behind Budweiser beer says sponsorship of the World Cup helped it boost pre-tax earnings by more than 5% in the second quarter of 2010
Brewery company Anheuser-Busch InBev, whose brands include
Budweiser, Antarctica, Skol and Harbin, said its total sales
volumes over the period were up by 2.1%, in part thanks to
publicity garnered from its deal to sponsor the football
tournament held in South...
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