Fix your broken IP structures
01 April 2009
Managing Intellectual Property
Is IP given its due importance in your company? If not, say Andrew Watson and Jordan Hatcher, maybe it's time to stop being a blue personality, and become red or yellow
As part of the opening panel discussion at the 2008 IP Business Conference in Amsterdam a question was raised along the lines of "how does the panel believe that a business's CEO can be required to take IP seriously?"...
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