The Uniform Domain Name Resolution Policy (UDRP) provides a very useful tool in trade mark enforcement, as it allows a brand owner to seek to compel the transfer of a domain name which was registered by a third party and is identical or confusingly similar to a trade mark in which the owner has rights. To compel the transfer of a domain name, a brand owner must satisfy a three-prong test. The World Intellectual Property Organization recently issued a decision in a UDRP proceeding in which the Administrative Panel provided a unique interpretation of the third prong of the test.