These days some restaurants offer a selection of knives to choose from. On such a tray you might find a Laguiole knife. Laguiole knives are produced in the small village of Laguiole, located in the Massif Central region of France, thus "Laguiole" originally is neither a trade mark, nor a company name. However since the name Laguiole has become associated with high-end traditional knives, the interest in the protection of the word Laguiole has been growing accordingly. It is not your typical trade mark history and is the reason why the appeal decision of April 5 from the CJEU (C-598/14) caught my eye.