Although the amended Trademark Law has a new provision on "the principle of honesty and credit" under Article 7, by nature of its generality and flexibility, it is generally not taken as a direct basis for making rulings on opposition and invalidation cases, but is subject to discretion in practice. Article 41 (1) contains the provision on "…obtaining registration through other improper means," but applicable scope was not legally defined. We need to find additional supports from typical cases or guiding opinions by the High Court or judicial interpretation of the Supreme Court. China is not a case law country, at the stage of administrative examination before the Chinese Trademark Office (CTMO) precedent cases are not persuasive, let alone binding. Therefore, facing many obvious pirate applications/registrations, the true owners are not able to find quick recourse before CTMO. Since there has yet to be effective and efficient methods to get back their rightful rights other than by trade mark assignment, if they do not opt to pay exorbitant fees as compensation they have to rebrand for the Chinese market resulting in a heavy burden. This has become a big issue against judicial efficiency and justice, and also has perplexed many American and European trade mark owners thus far.